Two Entertainment Powerhouse Brands Bring
Innovative and Interactive Events to Life Through
State-of-the-Art Projection
MONTREAL, April 29,
2024 /PRNewswire/ - Today, Cirque du Soleil
Entertainment Group ("Cirque du Soleil" or "the Company"), a
global leader in live entertainment, announced it has
named Epson, a global leader in projection and printing
technology, its Official Projector Partner. Exploring new ways
to expand storytelling beyond show boundaries, Cirque du
Soleil turned to Epson to help redefine the future of immersive
experiences. Focused on engaging consumers with captivating
experiences across North and South
America, Cirque du Soleil and Epson will work closely
together to identify and bring extraordinary concepts to life.
Combining the power of Epson high-performance 3-chip 3LCD laser
projectors with the brilliant minds behind Cirque du
Soleil's theatrical ingenuity, this partnership is poised to
revolutionize immersive entertainment and illuminate Cirque du
Soleil's creative vision in new ways.
"As a longstanding leader in live entertainment and innovative
projection technology, Epson is the ideal partner to support our
efforts in bringing one-of-a-kind experiences to our guests," said
Lauren Hart, Head of Partnership
Strategy at Cirque du Soleil. "With Epson's cutting-edge
projection and industry expertise, we will be able to design and
deliver true immersion into creative visuals unlike anything we've
done before. Our team is eagerly anticipating the opportunity to
explore the power of Epson projection firsthand."
Cirque du Soleil is actively working on crafting
immersive experiences tailored for diverse formats across various
locations and developing unique special events to enhance upcoming
show formats. As the Official Projector Partner, Epson will
provide cutting-edge projectors to power Cirque du Soleil
concepts and play a crucial role in manifesting Cirque du
Soleil's visions into a reality.
"This partnership provides an opportunity for Epson to
collaborate with a renowned live entertainment brand and
demonstrate the power of Epson's large-venue laser projector
lineup," said Richard Miller, vice
president, commercial marketing and service, Epson America, Inc. "Merging sophisticated
projection with Cirque du Soleil's awe-inspiring
imagination enables the creation of extraordinary, immersive
and unique experiences, and we look forward to helping them bring
their creative concepts to life."
More About Epson Large Venue Laser Projectors
At the
forefront of projection innovation, Epson has taken an accelerated
approach towards enhancing its lineup of display solutions to
significantly augment today's fast-changing entertainment
applications. Experience premium projection with Epson's powerful
and flexible 3-chip 3LCD large venue laser projectors, offering
7,000 to 30,000 lumens of equal color and white
brightness.1 The extensive lineup combines
uncompromising image quality with stunning brightness and powerful
features within a small footprint. Engineered to handle the rigors
of staging and live events, the projectors are compact and robust
to meet the demands of location-based immersive experiences. For
more information, visit www.epson.com/liveevents.
About Epson
Epson is a global technology leader whose
philosophy of efficient, compact and precise innovation enriches
lives and helps create a better world. The company is focused on
solving societal issues through innovations in home and office
printing, commercial and industrial printing, manufacturing, visual
and lifestyle. Epson's goal is to become carbon negative and
eliminate use of exhaustible underground resources such as oil and
metal by 2050.
Led by the Japan-based Seiko
Epson Corporation, the worldwide Epson Group generates annual sales
of more than JPY 1 trillion. global.epson.com/
Epson America, Inc., based in
Los Alamitos, Calif., is Epson's
regional headquarters for the U.S., Canada, and Latin
America. To learn more about Epson, please
visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson),
Twitter (twitter.com/EpsonAmerica), YouTube
(youtube.com/epsonamerica), and
Instagram (instagram.com/EpsonAmerica).
About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in live
entertainment. Building on four decades of pushing the
boundaries of the imagination, the Company brings its creative
approach to a large variety of entertainment forms, such as
multimedia productions, immersive experiences, and special events.
Cirque du Soleil Entertainment Group celebrates 40 years of defying
reality, defining entertainment, and illuminating the world through
art and creativity. Since its creation in 1984, more than 400
million people have been inspired on 6 continents and 86
countries. The Canadian company now employs more than 4000
employees, including 1200 artists from 80 different nationalities.
For more information about Cirque du Soleil Entertainment Group,
please visit cirquedusoleil.com.
1 Color
brightness (color light output) and white brightness (white light
output) will vary depending on usage conditions. Color light output
measured in accordance with IDMS 15.4; white light output measured
in accordance with ISO 21118.
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EPSON is a
registered trademark of Seiko Epson Corporation. All
other product and brand names are trademarks and/or registered
trademarks of their respective companies. Epson disclaims any and
all rights in these marks. Copyright 2024 Epson America,
Inc.
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SOURCE Cirque du Soleil