RESTON,
Va., July 10, 2024 /PRNewswire/ -- This June
through October, the National Wildlife Federation and Johnson
Outdoors are teaming up for the Great American Campout™ by
encouraging people to 'camp clean' at their favorite campsites and
outdoor spaces as part of the Clean Earth Challenge. When
campers participate, they pledge to leave their campsites and
surrounding areas better than they found it, ensuring future
generations have the same wild spaces to explore and enjoy.
"The Great American Campout is a great way to spend time
outdoors with family and friends, connect with nature and make a
difference by "camping clean" and leaving campsites and surrounding
areas better than you found them," said Frank Keating,
associate vice president of consumer marketing at the National
Wildlife Federation. "We are so happy to team up again with Johnson
Outdoors to empower Americans across the country to help keep our
natural spaces healthy and clean whether it's a backyard campout or
a visit to one of our treasured national parks."
"At Johnson Outdoors, we believe in the power of nature to bring
people together and foster a sense of stewardship for our
environment. The Great American Campout is a fantastic opportunity
for families to experience the beauty of the outdoors while lending
a hand to help conserve and protect our beloved outdoor
spaces," said Myra Shockley, Johnson
Outdoors Strategic Brand Manager. "We're pleased to continue this
partnership with the National Wildlife Federation and encourage
everyone to 'camp clean' this summer."
The Great American Campout is a campaign to inspire and
encourage people of all ages to camp in their parks, campgrounds,
neighborhoods and even their own backyard as a way to reconnect
with nature. As part of the Clean Earth Challenge, participants
help improve the health of the environment by picking up litter at
campsites, on the trails and surrounding areas, so future
generations can enjoy the outdoors for years to come.
Currently in its third year, the Clean Earth Challenge movement
has motivated tens of millions of individuals, families, students,
teachers, environmentalists and more to collect more than 7.2
million pieces of trash and debris.
To get involved:
- Join the Clean Earth Challenge at:
www.cleanearthchallenge.com
- Get outside. Clean up waste and debris. Encourage others to
participate.
- Keep track of actions and report results at:
www.cleanearthchallenge.com
- Post cleanup activity on social media using the hashtags
#CampClean and #CleanEarthChallenge
About the National Wildlife Federation
Founded in
1936, the National Wildlife Federation is America's largest and
most trusted grassroots conservation organization with 52 state and
territorial affiliates and more than six million members and
supporters, including hunters, anglers, gardeners, birders, hikers,
campers, paddlers, and outdoor enthusiasts of all stripes. The
Federation's mission is to unite all Americans to ensure wildlife
thrive in our rapidly changing world through programming focused on
conserving wildlife, restoring habitats and waterways, expanding
outdoor opportunities, connecting children with nature, and
addressing the causes and consequences of climate change. Visit the
National Wildlife Federation Media Center at NWF.org/News.
About Johnson Outdoors
JOHNSON OUTDOORS is a leading
global innovator of outdoor recreation equipment and technologies
that inspire more people to experience the awe of the great
outdoors. The company designs, manufactures and markets a portfolio
of winning, consumer-preferred brands across four categories:
Watercraft Recreation, Fishing, Diving and Camping.
Johnson Outdoors' iconic brands include: Old Town® canoes and
kayaks; Carlisle® paddles; Minn Kota® fishing motors, shallow water
anchors, and battery chargers; Cannon® downriggers; Humminbird®
marine electronics and charts; SCUBAPRO® dive equipment; Jetboil®
outdoor cooking systems; and Eureka!® camping and hiking
equipment.
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SOURCE National Wildlife Federation