Visual Builder is Optimizely's latest SaaS
innovation designed to equip teams with user-friendly tools to
easily design, build and optimize stunning websites and engaging
digital experiences
NEW
YORK, July 16, 2024 /PRNewswire/ -- Continuing
its mission to provide flexible and powerful marketing
solutions, Optimizely, the leading digital experience platform
(DXP) provider, today announced the launch of its SaaS CMS,
featuring the all-new Visual Builder. Building upon Optimizely's
years of category leadership, these new products expand the
company's user base by offering customers the power to choose
between SaaS and PaaS solutions depending on their organizational
and business needs.
Visual Builder empowers marketers to easily build personalized
experiences with a sleek interface, fully customizable elements,
and an interactive preview that are all designed to bolster
engagement and conversion. Visual Builder removes all technical
barriers to creating dynamic content, and encourages content reuse
that drives efficiency and speed.
Backed by a comprehensive suite of CMS capabilities, marketers
using Optimizely can spend less time relying on developers and
instead focus on unlocking their creativity.
- Effortless Design: Drag, drop and customize layouts with
ease for seamless brand alignment.
- Advanced Content Modeling: Easily structure and
configure content to drive engaging user journeys and deliver the
right message at the right time.
- Multi-Channel Management: Centralize management of
websites, apps and more, all in one place.
- Template Management: Drive content reuse and efficiency
with blueprints.
- Customizable Workflows: Tailor approval processes to fit
team dynamics and project needs.
- Automatic upgrades and scaling: Enjoy the latest
innovations and get to market faster without the pain or costs of
upgrades.
"We wanted to build the best CMS for marketing teams. By
simplifying the front-end design and content creation experience,
we give marketers the creativity, speed and independence they have
desired," said Rupali Jain, Chief
Product Officer at Optimizely. "Our CMS is now language-agnostic,
allowing developers to get started quickly, whether they prefer a
traditional or headless architecture. With painless upgrades and
extensive capabilities, our new SaaS CMS and market-leading Visual
Builder already stand out in today's increasingly competitive
landscape."
Today's announcement also includes expanding the capabilities of
Optimizely Graph, a set of APIs that enables digital teams to
easily access and repurpose content from multiple sources and
deliver it everywhere. The solution now offers faceted and fuzzy
search functionalities, improving how users explore and find
content within the integrated SaaS CMS platform. With content
delivery served at the edge via CDN, Optimizely Graph makes content
globally available at blazing fast speeds.
Optimizely not only allows users to build their own digital
experience through Visual Builder, but it also provides the
flexibility to leverage one of Optimizely's partners like Vercel or
Netlify, to assist in the hosting of their frontend experiences.
Recently, Optimizely strengthened its partnership with Vercel, the
leading Frontend Cloud platform, to provide developers with a
comprehensive suite of tools that include advanced deployment
capabilities, seamless scaling options and robust performance
monitoring.
To learn how your organization can leverage Optimizely for
beautiful customer experiences, flexible architecture and better
collaboration between developers and marketers, check out
www.optimizely.com/products/content-management/.
About Optimizely
At Optimizely, we're on a mission to help people unlock their
digital potential. We do that by reinventing how marketing and
product teams work to create and optimize digital experiences
across all channels. With Optimizely One™, our industry-first
operating system for marketers, we offer teams flexibility and
choice to build their stack their way with our fully SaaS, fully
decoupled, and highly composable solution. We help companies around
the world orchestrate their entire content lifecycle, monetize
every digital experience and experiment across all customer
touchpoints – all through Optimizely One™, the leading digital
experience platform that powers every phase of the marketing
lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global
offices and has 700+ partners. We are proud to help more than
10,000 businesses, including H&M, PayPal, Zoom, and Toyota,
enrich their customer lifetime value, increase revenue and grow
their brands. At Optimizely, we live each day with a simple
philosophy: large enough to serve, small enough to care. Learn more
at optimizely.com.
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SOURCE Optimizely