Collaboration Ensures Server-Side User Signal
and Event Collection, Privacy, and Efficiency for
Advertisers
NEW
YORK, July 25, 2024 /PRNewswire/ -- Clinch,
the leader in dynamic ad serving and personalization and creator of
Flight Control, the omnichannel campaign activation platform,
announced today a partnership with MetaRouter, the trailblazer
in server-side tag management and real-time event management. The
partnership provides advertisers a cookieless, privacy-compliant
solution to easily track and forward web behavioral events,
including click data, from an advertiser's website to Clinch for
decisioning and insights.
MetaRouter's approach to server-side tag management eliminates
the need for third-party trackers and scripts on websites. This
collaboration with Clinch means advertisers can effortlessly
collect user signals and events server-side, addressing browser
limitations on data while ensuring user privacy is maintained
across all technical systems.
"This integration allows clients leveraging Flight Control to
use MetaRouter's server-to-server implementation to track
behavioral events on websites without the need for pixels or
scripts," said Charel MacIntosh,
Head of Business Development and Strategic Partnerships at Clinch.
"This is particularly beneficial for advertisers with privacy and
governance teams who require the shift away from third party pixel
implementation."
Advertisers can benefit from this integration in several ways.
They can track and forward web behavioral events, like site
conversions, page views, add to cart, or sign ups, to Clinch for
creative decisioning, campaign optimizations, insights, and
attribution. MetaRouter bridges the gap between consent management
platforms and signal intake and routing processes from advertiser
websites, to respect user consent. Only compliant events are passed
to Clinch.
"Partnering with Clinch allows us to extend our server-side
capabilities to a broader range of advertisers, providing them with
a robust and privacy-first solution for event tracking and dynamic
advertising," stated Michele
Nieberding, Director of Product Marketing at MetaRouter. "By
eliminating the reliance on third-party cookies and scripts, we
empower brands to collect and utilize customer data more
efficiently while maintaining the highest standards of user
privacy. This collaboration represents a significant step forward
in how advertisers can harness data for smarter, more effective
campaigns."
Clinch's partnership with MetaRouter is already being leveraged
by one of the largest national grocery retailers in the U.S., who
required an intermediary for data consent, and permissioning.
For more information on Clinch's solutions, partnerships, and
data-driven creative capabilities, inquiries can be submitted
at https://clinch.co/contact/.
About Clinch
Clinch is the recognized leader in
omnichannel ad serving. The company's AI-driven dynamic
personalization technology delivers custom-tailored ad experiences
across all channels, driving best-in-class performance and ROI.
Flight Control, Clinch's Omnichannel Campaign Activation Platform,
enables agencies and brands to manage the entire campaign
lifecycle, from strategy through activation and measurement, on a
single platform that makes them massively more productive,
efficient, and profitable. In everything Clinch does, it automates
workflows and leverages data to personalize and optimize display
and video ad experiences at scale, across programmatic, CTV, social
media, in-app, audio, and Digital Out of Home (DOOH). For more
information visit: www.clinch.co
About MetaRouter
MetaRouter is a next-generation
server-side tag management solution tailored for enterprise
organizations. By targeting the core challenges commonly associated
with server-side tag management, such as implementation complexity,
infrastructure maintenance and costs, adaptable payload control,
operational governance, and data privacy enforcement, MetaRouter
endeavors to set a new standard in the industry. This commitment to
innovation and excellence aims to make MetaRouter the go-to choice
for enterprises seeking to optimize their digital footprints and
prepare for the privacy-centric web domain of the future. To
learn more about MetaRouter,
visit: https://www.metarouter.io
Media Contact
Michael
Vaughan
mvaughan@kcsa.com
(813) 210-1706
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SOURCE Clinch