Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear and lifestyle apparel products, today announced the
reopening of its Salt Life branded retail stores in Georgia,
Florida and South Carolina. The Company also announced the
reopening of two COAST stores in Greenville, South Carolina.
“Since our stores closed on March 18, 2020, we
have been thrilled to see the continued strong support of our Salt
Life brand with consumers meaningfully accelerating their
engagement through our online channel, driving terrific growth
despite the challenging environment. I want to thank everyone for
their loyalty and support for the brand, and especially to our Salt
Life team members for their unwavering dedication during these past
several weeks,” Salt Life Group President, Jeff Stillwell, said.
Stillwell continued, “While we are excited to
reopen our stores, our top priority remains the health and
well-being of our customers, employees and the communities we
serve, and we are committed to ensuring a safe, healthy and
comfortable store environment for everyone. While shopping
experiences may look a little different as a result, we believe we
are taking the necessary measures to reopen in a responsible
manner, and we look forward to serving consumers in-person once
again.”
In accordance with the local and state
guidelines, and adhering to all health and safety protocols, Salt
Life began to reopen its branded doors to shoppers beginning on
April 21, 2020, with its newest retail location in Charleston,
SC. Since then, the Company has once again opened its retail
doors in Columbus, Georgia and its six locations in Florida, which
are located in Jacksonville Beach, Tampa, Destin, Key West,
Orlando, and Daytona Beach.
Stillwell continued, “Following the initial
grand opening for our Salt Life store in Destin, Florida, in early
March, we watched as that location quickly became the highest
volume store among all of our Florida retail outlets. We
anticipate continued success with the Destin store, along with all
of our other Salt Life branded doors.”
In an effort to ensure the safety and well-being
of customers and team members, Salt Life has implemented multiple
protocols to further reinforce the Company’s current policies and
procedures, including:
- Social Distancing
– Each Salt Life store will abide by social distancing, with staff
keeping a six-foot distance between them and others. Additionally,
occupancy will be limited to 5 to 15 customers, depending on the
square footage of each store.
- Face Coverings –
All staff has been provided with face masks to be worn on their
shifts. Salt Life encourages all customers to wear face coverings
while shopping within the stores.
- Enhanced Cleaning &
Sanitation Protocols – In alignment with guidelines from
the Centers for Disease Control and Prevention, the Company is
enhancing its cleaning and disinfection procedures. Employees will
clean and disinfect frequently touched areas every hour, in
addition to daily cleaning protocols. Hand sanitizing stations have
also been installed throughout the store.
Additionally, in an effort to provide customers
with a stress-free shopping experience, Salt Life has implemented
flexible returns and exchanges. As a result of the temporary
closures from the COVID-19 pandemic, Salt Life stores will accept
returns within 30 days of reopening on purchases made between
February 1, 2020 and March 18, 2020, with the original sales
receipt or online purchase receipt.
About Salt LifeSalt Life is an
authentic, aspirational and lifestyle brand that embraces those who
love the ocean and everything associated with living the “Salt
Life.” Founded in 2003 by four avid watermen from Jacksonville
Beach, Florida, the Salt Life brand has widespread appeal with
ocean enthusiasts worldwide. From fishing, diving and surfing, to
beach fun and sun-soaked relaxation, the Salt Life brand says, “I
live the Salt Life.” Numerous professional athletes, sportsmen and
other ambassadors in the fishing, surfing, diving, rock, pop and
country music worlds have an alliance with the brand through
cross-marketing partnerships. The brand is visible in areas across
the media, sports and popular culture landscapes, including music
videos, national tour sponsorships, fishing and outdoors-related
television shows, professional auto-racing events, and Salt Life’s
popular YouTube channel. From its first merchandise offerings in
2006, Salt Life has grown with distribution in surf shops,
specialty stores, department stores and sporting goods retailers.
Salt Life products are also available to consumers at
www.saltlife.com and at Salt Life’s various branded retail
stores, including locations in Huntington Beach and San Clemente,
California; Daytona Beach, Tampa, Orlando, Key West, and Destin,
Florida; Columbus, Georgia; and Charleston, South Carolina. The
brand’s flagship store is located in Jacksonville Beach, Florida,
where the term “Salt Life” was coined over 15 years ago.
About Delta Apparel,
Inc.Delta Apparel, Inc., along with its operating
subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is
a vertically-integrated, international apparel company that
designs, manufactures, sources, and markets a diverse portfolio of
core activewear and lifestyle apparel products under the primary
brands of Salt Life®, COAST®, Soffe®, and Delta. The Company is a
market leader in the direct-to-garment digital print and
fulfillment industry, bringing DTG2Go technology and innovation to
the supply chain of its customers. The Company specializes in
selling casual and athletic products through a variety of
distribution channels and tiers, including outdoor and sporting
goods retailers, independent and specialty stores, better
department stores and mid-tier retailers, mass merchants and
e-retailers, the U.S. military, and through its
business-to-business e-commerce sites. The Company’s products are
also made available direct-to-consumer at its branded retail stores
and on its websites at www.saltlife.com, www.coastapparel.com,
www.soffe.com and www.deltaapparel.com as well as through its
branded retail stores. The Company’s operations are located
throughout the United States, Honduras, El Salvador, and Mexico,
and it employs approximately 8,400 people worldwide. Additional
information about the Company is available at
www.deltaapparelinc.com.
Company Contact:
Deborah Merrill, 864-232-5200
x6620investor.relations@deltaapparel.com
Investor Relations and Media Contact: ICR, Inc.
Investors:Tom Filandro, 646-277-1235
Media:Jessica Liddell, 203-682-8208DLAPR@icrinc.com
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