RNS Number:3334T
William Hill PLC
16 December 2003

The Company Secretary
William Hill plc
Greenside House
50 Station Road
Wood Green
London
N22 7TP

Dear Sir,

WILLIAM HILL PLC (THE "COMPANY") - SEDOL 3169889

This notification supersedes our previous notification to you dated 13 May 2003
and is prompted by purchases totalling 226,000 on 11 December 2003.

This notification relates to issued ordinary shares of GBPO.10 each in the
capital of the Company (the "shares") and is given in fulfilment of the
obligations imposed by sections 198 to 202 of the Companies Act 1985 
(the "Act").

1.         Notification on behalf of Morley Fund Management Limited (a
           subsidiary of Aviva plc).

1.1        We hereby notify you on behalf of Morley Fund Management
           Limited that immediately after the time when the obligation to make 
           this notification arose Morley Fund Management Limited were 
           interested in 12,672,069 shares.

1.2        The identity of the registered holders of the shares to which
           this notification relates and the number of shares held by each of 
           them are set out in the attached Appendix: Morley Fund Management 
           Limited.

2.         Notification on behalf of Aviva plc.

2.1        We hereby notify you on behalf of Aviva plc that immediately
           after the time when the obligation to make this notification arose 
           Aviva plc were interested in 12,672,069 shares, giving the Aviva 
           group a total percentage interest in the shares of 3.00%

2.2       The identify of the registered holders of the shares to which this
          notification relates and the number of shares held by each of them 
          are set out in the attached Appendix:  Aviva plc.

If you require further information as to which companies in the Aviva group hold
interests in the shares (by virtue of s. 203 of the Act) please submit a written
request and we will be happy to supply this information.

We are only required to notify interests which are defined as material interests
when the holding is equal to 3% or more of the Company's relevant share capital.
The term material interests exclude certain categories where we do not hold a
beneficial interest, for example where the shares are held in an Authorised
United Trust Scheme or Open Ended Investment Company.  Holdings in those
categories are therefore not included in the holding notified under this letter.
If you wish us to confirm the level of holdings in these categories, please
let us know.


Yours faithfully

Diane Thirkettle
For and on behalf of
Aviva plc


The Company Secretary
William Hill plc


APPENDIX: MORLEY FUND MANAGEMENT LIMITED


REGISTERED HOLDERS                                       NUMBER OF SHARES HELD
BNY Norwich Union Nominees Ltd                            3,048,528 (material)
Chase GA Group Nominees Ltd                               6,064,614 (material)
Chase Nominees Ltd                                          653,099 (material)
CUIM Nominees Ltd                                         2,522,755 (material)
RBSTB Nominees Ltd                                          383,073 (material)

TOTAL PERCENTAGE INTEREST OF MORLEY FUND MANAGEMENT LIMITED: 3.00%

ISSUED SHARE CAPITAL ON WHICH THIS NOTIFICATION IS BASED: 421,811,111


The Company Secretary
William Hill plc


APPENDIX: AVIVA

REGISTERED HOLDERS                                       NUMBER OF SHARES HELD
BNY Norwich Union Nominees Ltd                             3,048,528 (material)
Chase GA Group Nominees Ltd                                6,064,614 (material)
Chase Nominees Ltd                                           653,099 (material)
CUIM Nominees Ltd                                          2,522,755 (material)
RBSTB Nominees Ltd                                           383,073 (material)

TOTAL PERCENTAGE INTEREST OF AVIVA PLC: 3.00%

ISSUED SHARE CAPITAL ON WHICH THIS NOTIFICATION IS BASED: 421,811,111



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