Fanzee Raises $2M To Help Football Clubs Offer Gamified Experiences To Their Fans
26 July 2022 - 11:30PM
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Fanzee said today it has closed on a $2 million round of funding to
bring its idea of a Ton blockchain-based sports fan engagement
platform. The startup has built a fan engagement platform aimed at
sports clubs that want to increase their level of interaction with
their fans, enabling them to foster a greater sense of community
and reward their most loyal supporters. It’s an idea that has won
considerable backing from investors such as TONcoin.fund, MEXC
Pioneer, KuCoin Ventures, Huobi Incubator, vlg.digital, 3Commas,
Orbs.com, and Hexit.capital, a part of Swiss based Hemma Group, to
name just a few. Fanzee CEO Ajay Jojo said he is honored to have
received the backing of some of the greatest minds in the Web3
movement and promised to deliver “immense value” to millions of
sports fans by leveraging digital assets such as NFTs. Fanzee’s
platform makes use of blockchain innovations such as tokenization
to help sports clubs create interactive challenges such as quizzes.
With it, they can effectively gamify fan loyalty programs and
unlock new revenue streams, Fanzee said, while rewarding those fans
for their participation. For instance, Fanzee can help soccer teams
to create matchday challenges such as a morning quiz that’s based
on the events from the previous match, and player-vs-player
challenges where fans can bet on important match events with their
friends. Other ideas include an end of match quiz designed to test
fans on how closely they followed the game, and an end of match
challenge that involves collecting three video moments from the
game. By participating in these challenges, fans will be able to
earn prizes such as experience points, NFT tokens and
cryptocurrency (such as a club’s specific coin). Each fan who
participates will be able to sign up and earn points towards their
“fan level”. In that way, clubs could create their own fan
leaderboards that rank all of their fans. This will inspire fans to
step up their interaction in order to move on up the leaderboard to
win even more valuable prizes. For example, a club could offer NFTs
to its highest ranked fans that function as a match day ticket for
the next home game. Fanzee will also operate a third-party
marketplace where fans can come together to buy and sell digital
assets relating to their clubs. So if someone wins an NFT providing
a free ticket to the next game, but they’re unable to be there,
they can sell that NFT to someone else who is able to take
advantage of it. What’s more, Fanzee abstracts away the complexity
of using crypto wallets by automating these processes for fans that
like to keep things simple. Mark Chadwick, Head of Diligence at
TONcoin.fund, a $250 million growth fund for projects building on
the TON blockchain, said Fanzee’s focus is on bringing sport fans
to the forefront by engaging with them in ways that were never
possible before. “Fanzee’s platform, with its gamification
mechanics, will generate true value for sports organizations and
their fans,” Chadwick insisted. Image source: Fanzee
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