Affinor Appoints Grocery Retail Expert Previously With Overwaitea and Choices Markets to its Advisory Board
03 June 2014 - 3:48AM
Marketwired Canada
Affinor Growers (CSE:AFI)(FRANKFURT:1AF)(OTCQB:RSSFF) ("Affinor" or the
"Corporation) welcomes Rick Easthom to its advisory board.
Mr Easthom's previous experience as Director of Corporate Brands for the
Overwaitea Food Group, and Manager of Retail Development for Choices Markets,
will give Affinor Growers an instant advantage in the merchandising and
distribution its products.
Mr. Easthom has extensive grocery retail experience. He is an authority in
developing products, packaging, launching and merchandising them at retail while
maximizing sales and profit. He has a comprehensive background in management and
brings superior skills as an analyst, negotiator and planner. Rick has the
unique ability to lead and direct merchandising teams. As Director of Corporate
Brands for Overwaitea, he used his people skills and his negotiating talents to
develop a dynamic team that created new products to meet changing market
demographics and improve on old products by re-packaging. These changes and his
new team focus, helped to deliver exceptional increases in sales and profit.
Rick Easthom also brings great wisdom in building distribution networks and he
understands all the dynamics of getting a product to the retail store. For
Choices Markets he was on the cutting edge of the new wave into a Heath
conscious new consumer. He brought all his Overwaitea knowledge to assist them
in becoming a functioning retail Health Care Chain. He was able to mentor people
in new positions that he created to accomplish his objective. Being a small
chain of 6 stores, Rick managed all the expense side of the business, all supply
contracts, leases and managed all new construction projects.
Rick Easthom is active in his community and has been a Lion, a Kinsman, and a
member of Chamber Of Commerce or local business association. He is also a
boating instructor and currently sits as past Commander for Fraser Squadron and
as Multicultural officer for CPS Pacific Mainland District. The Company has
granted to Mr. Easthom one hundred thousand incentive stock options to purchase
common shares. The options are exercisable on or before June 2, 2019.
Nick Brusatore, Chairman of Affinor, comments: "I am very pleased to have Rick
on our Advisory board as he brings a tremendous amount of experience to our
company and will assist in the negotiations into the wholesale markets and help
position Affinor as a global leader in Vertical Farming. He is also a long time
Colleague of mine."
About Affinor Growers Inc.
Affinor Growers is a diversified publicly traded company on the Canadian
Securities Exchange under the symbol ("AFI"). Affinor is focused on growing high
quality crops such as romaine lettuce, spinach, strawberries and high quality
medical Marijuana. Affinor is committed to becoming a pre-eminent grower, using
exclusive vertical farming techniques.
On Behalf of the Board of Directors
AFFINOR GROWERS INC.
"Sebastien Plouffe"
President & CEO
The CSE has not reviewed and does not accept responsibility for the adequacy or
accuracy of this release
FORWARD LOOKING INFORMATION
This News Release contains forward-looking statements. The use of any of the
words "anticipate", "continue", "estimate", "expect", "may", "will", "project",
"should", "believe" and similar expressions are intended to identify
forward-looking statements. Although the Company believes that the expectations
and assumptions on which the forward-looking statements are based are
reasonable, undue reliance should not be placed on the forward-looking
statements because the Company can give no assurance that they will prove to be
correct. Since forward-looking statements address future events and conditions,
by their very nature they involve inherent risks and uncertainties. These
statements speak only as of the date of this News Release. Actual results could
differ materially from those currently anticipated due to a number of factors
and risks including various risk factors discussed in the Company's disclosure
documents which can be found under the Company's profile on www.sedar.com. This
News Release contains "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E the Securities
Exchange Act of 1934, as amended and such forward-looking statements are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995.
FOR FURTHER INFORMATION PLEASE CONTACT:
Contact Information
Sebastien Plouffe
President & CEO
(514) 947-2272
splouffe@affinorresources.com
www.affinorresources.com
Contact Information
Momentum PR Inc
Max Gagne, President
(514) 913-0351
max@momentumpr.com
Contact Information, spokesperson
Vertical Designs Ltd
Nick Brusatore, CEO
(604) 356-0411
nbrusatore@gmail.com
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