New National Advisory Board Taps Moms to Serve-up Their Insights and Advice LOUISVILLE, Ky., Aug. 22 /PRNewswire/ -- Supporting the adage that moms really do know best, KFC today announced the formation of its KFC Moms Matter! Advisory Board. Moms from all walks of life and different parts of the country will join a group of mothers employed by KFC on the new Advisory Board. The group will help KFC harness the experience that motherhood provides, and channel that knowledge into ways to better meet moms' needs. Julienne Smith, founder and author of "Food For Talk," a recipe box of conversation starters that promote family bonding, will join the Advisory Board as an expert contributor. "As a mom and author, I know from experience that families are starved for quality time," says Smith, who describes herself as a "professional mom." "Meals are a great occasion to reconnect and who better than KFC to bring us all to the table to talk about ways to make that time mean even more." A Meaningful Agenda The Advisory Board will meet in person bi-annually, hold quarterly conference calls and host monthly dinner meetings in their hometowns to gain information and advise KFC on everything from trends that affect families to new product ideas. Its first task will be to work closely with the company to establish a user-friendly, online community aimed at reducing everyday stress for moms. In development over the next year, the online community will roll- out nationally for all moms to share in 2007. Moms will be able to use the site to receive tips, participate in webcasts, win weekly drawings and contribute to an e-newsletter. "Moms have relied on our popular, meal-building menu items for years and now we're turning to them for ideas on how KFC can be even more helpful with managing their busy lifestyles," says Scott Bergren, executive vice president of marketing for KFC. "We realize the challenges that mothers face and what better way to help us meet their demands than by mining their insight through our new KFC Moms Matter! Advisory Board." About KFC KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 13,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) DATASOURCE: KFC CONTACT: Laurie Schalow of KFC, +1-502-874-8100, ; or Alev de Costa, +1-312-988-2455, , for KFC

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