Sidetrade strengthens scalability with Chief of Staff appointment
07 March 2024 - 9:47PM
Sidetrade strengthens scalability with Chief of Staff appointment
Sidetrade, the global leader in AI-powered
Order-to-Cash applications, announces the appointment of
Carole Benichou as its new Chief of Staff and latest addition to
the executive committee. This appointment reaffirms Sidetrade's
strategic plan through organic growth and acquisitions.
In her role as Chief of Staff, Benichou will act
as a strategic advisor to Sidetrade’s CEO Olivier Novasque. She
will play a key role in instrumentalizing Sidetrade’s vision and
go-to-market strategies, creating added value with a unified global
approach. Furthermore, Benichou will spearhead the development of
strategic alliances worldwide with an emphasis on ‘the Big
4’consulting firms and will also contribute to M&A
initiatives.
Olivier Novasque, Sidetrade CEO
commented: "Carole’s remarkable career trajectory in the
Software industry, coupled with her leadership and expertise in
navigating complex sales cycles at a global level, position her as
a key asset in driving Sidetrade's future.”
Benichou brings to Sidetrade an exceptional
strategic acumen with two decades of experience spent devising
marketing, go-to-market, alliances, pre-sales and customer success
strategies at large American corporations, Procter & Gamble and
Microsoft. Prior to joining Sidetrade, she was Senior Director in
Azure Data & AI at Microsoft where she led pre-sales and
customer success.
Reflecting on her new role, Carole Benichou,
Sidetrade Chief of Staff, said: “It is a privilege to be
joining Sidetrade as Chief of Staff, and I’m eager to contribute to
the group’s impressive trajectory. Sidetrade's AI vision for the
future is not only ambitious, but also firmly within reach, and I'm
thrilled to be part of the journey as we accelerate our path to
revenue growth.”
This appointment underscores Sidetrade’s
commitment to expanding its Order-to-Cash footprint, supported by a
strategy focused on leadership and optimizing go-to-market.
Media
relationsBecca
Parlby
00 44 7824 5055
84
bparlby@sidetrade.com
About Sidetrade
(www.sidetrade.com)Sidetrade (Euronext Growth:
ALBFR.PA) provides an AI-powered Order-to-Cash platform dedicated
to securing and accelerating cash flow. Sidetrade’s next-generation
AI, nicknamed Aimie, analyzes $6.6 trillion worth of B2B payment
transactions daily in the Sidetrade Cloud to predict customer
payment behavior and the attrition risk of more than 43 million
buyers worldwide. Aimie recommends the best operational strategies,
intelligently automates actions on the entire Order-to-Cash
process, and dematerializes customer transactions to enhance
productivity, performance, and working capital improvements.
Sidetrade has a global reach, with 320+ talented employees based in
Paris, London, Birmingham, Dublin, Houston, and Calgary, serving
global businesses in more than 85 countries. Amongst them: Bic,
Biffa, Criteo, Expedia, HPE, Insight Enterprises, KPMG, Manpower,
Nespresso, Nielsen, Nutrien, Siemens, Sodexo, Tech Data, UGI,
Veolia, and XPO.Sidetrade is a participant of the United Nations
Global Compact and adheres to its principles-based approach to
responsible business.For further information, visit us at
www.sidetrade.com and follow us on X @Sidetrade.
In the event of any
discrepancy between the French and English versions of this press
release, only the English version is to be taken into account.
- Sidetrade strengthens scalability with Chief of Staff
appointment
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