Auto Services Company Looks to Acxiom to Gain Marketing Edge in Competitive Industry
29 May 2009 - 4:00AM
Business Wire
Automotive parts and services retailer Pep Boys (NYSE: PBY)
recently expanded its agreement with global interactive marketing
services leader Acxiom� Corporation (Nasdaq: ACXM) to power
multichannel programs that deliver high-performance marketing
results at an affordable price.
�We have worked with Acxiom for more than three years now with
our CDI and data management,� said Scott Allen, Pep Boys director
of marketing. �We felt the time was right to boost our multichannel
capabilities, and our expanded agreement with Acxiom gives us the
tools to ensure we are marketing in the most rapid, effective and
efficient manner.�
Pep Boys is a leading automotive aftermarket retail and service
chain with nearly 600 locations in 36 states. The company operates
in a highly competitive industry where effective management of
customer experience across channels can maximize return on
investment and provide an advantage over competitors.
�We wanted to establish an accurate, comprehensive view of our
customer data and have changes and updates incorporated in as close
to real time as possible,� said Allen. �Acxiom�s solution creates
the single view we need and the ability to integrate campaigns so
we can market across the multiple channels and customer engagement
points in our business.�
After evaluating options from various companies, Pep Boys found
the capabilities it desired in Acxiom MarketEdge-X�
(marketedgex.com), a powerful multichannel solution that provides
high-performance marketing at an affordable price.
The solution draws together what have typically been distinct
data sources and communications channels run by different suppliers
or internal departments, and enables marketers to operate using a
single view of their customers. Clients use MarketEdge-X to deliver
and optimize unified, coordinated campaigns across all marketing
channels, across all departments in the organization, and across
the globe.
MarketEdge-X brings together decades of technology development
and marketing best practices gained through Acxiom�s 40 years of
service to some of the most respected brands in the world.
The company�s ability to deploy effective multichannel marketing
strategy changes the playing field for businesses around the globe
by providing access to capabilities that have typically been out of
reach financially for all but the largest companies. MarketEdge-X
also gives businesses the control and flexibility to accurately
assess and adjust their marketing programs during execution based
on attributes like changes in customer behavior.
�MarketEdge-X ensures that marketing dollars are spent in the
most effective way, maximizing return on marketing investment,�
said Tim Suther, Acxiom�s senior vice president for Global
Multichannel Marketing Services. �The ability to execute
coordinated multichannel marketing based on a timely, single view
of customers gives companies a distinct advantage.�
The MarketEdge-X solution has been in service since 2007 and is
already used by numerous travel, retail, insurance, health and
leisure companies to integrate and execute multichannel
campaigns.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and Acxiom MarketEdge-X are trademarks of Acxiom
Corporation.
About Pep Boys
Pep Boys has 565 stores and over 6,000 service bays in 36 states
and Puerto Rico. Along with its vehicle repair and maintenance
capabilities, the company also serves the commercial auto parts
delivery market and is one of the leading sellers of replacement
tires in the United States. Customers can find the nearest location
by calling 1-800-PEP-BOYS or by visiting pepboys.com.
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