Acxiom to Provide Enhanced Business Data for Superpages.com
21 July 2009 - 4:00AM
Business Wire
Global interactive marketing services leader Acxiom� Corporation
(Nasdaq: ACXM) will provide enhanced business data for
Superpages.com� under an agreement announced today with Idearc
Media LLC (home to Superpages.com).
Acxiom� InfoBase-X� Enhanced Business Directory File will
provide additional business listing information on Superpages.com.
Business information is organized in meaningful groups � products,
services and brands � and includes value-add information such as
hours of operation, directions and services offered.
�Today�s consumers expect all of their questions to be answered
when they search for a particular product or service,� said Mike
Schwalbert, Acxiom director of field sales. �Not only do they want
info on where to buy; they also want directions on getting to that
location. The enhancements offered through InfoBase-X are local and
insightful.�
Acxiom�s services comprise 25 percent of the business data for
this market. As one of the largest and most well-established names
in data management, Acxiom engages more than 375 million consumers
a month. The company is pairing these industry-leading data
capabilities with rich consumer insights to bring smarter listings
to the directory industry. Idearc is a leader in the Internet
Yellow Pages/local search market.
Acxiom�s InfoBase-X� Enhanced Business Directory File listings
are aggregated each day from numerous sources, offering immediate
access to detailed business attributes throughout the United
States. Data is continuously added, and the entire file is updated
monthly.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and InfoBase-X are registered trademarks of Acxiom
Corporation.
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