Physicians Mutual Expands Acxiom Agreement, Unifies Customer and Prospect Marketing Database
05 March 2010 - 5:16AM
Business Wire
National health and life insurer Physicians Mutual is increasing
its emphasis on customer acquisition through added consumer
insights from its long-term marketing database provider, Acxiom®
Corporation (Nasdaq: ACXM).
Under a new multi-year agreement, Acxiom will continue managing
Physicians Mutual’s customer marketing database and will also begin
managing the company’s customer prospect database. The insurer’s
new combined marketing universe will be enhanced with Acxiom’s
InfoBase-X®, the largest collection of U.S. consumer information
available in one source. This will establish a unique platform to
create deeper insights into existing customers to use in
formulating strategies for new customer acquisition.
“This agreement will create a unified marketing database
environment that will help us better understand and respond to our
customers’ preferences and expectations,” said Rob Reed, Physicians
Mutual’s executive vice president and chief operating officer.
Holly Marr, vice president of Acxiom's insurance practice, sees
the expanded agreement as a natural extension of a relationship
spanning more than two decades. “Physicians Mutual will be
positioned for true multichannel capabilities as they broaden and
tailor their approach in a highly competitive market,” she said.
“Effective customer engagement is essential to growing the top
line, and knowing your best customers and how that translates into
attracting new customers is the first step in that process.”
About Physicians Mutual
Physicians Mutual Insurance Company and Physicians Life
Insurance Company, a member of the Physicians Mutual family,
provide a full portfolio of health and life insurance products, as
well as financial products. The companies have total assets
exceeding $2.7 billion. Both Physicians Mutual and Physicians Life
consistently receive high grades from independent insurance
analysts. They have an A.M. Best rating of “A (Excellent),” based
on financial strength. TheStreet.com Rating gives Physicians Mutual
an “A+ (Excellent)” and Physicians Life an “A- (Excellent)” based
on financial security.
Founded in 1902, Physicians Mutual headquarters are in Omaha,
Nebraska.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East
and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and InfoBase-X are trademarks of Acxiom Corporation.
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