STAMFORD, Conn., Feb. 26, 2014 /PRNewswire/ -- In order to
provide its marketing partners with additional insights, Affinion
Group, the global leader in customer engagement, has come to an
agreement with Acxiom® (Nasdaq: ACXM). Affinion will leverage
Acxiom's data enhancement and analytics services to delve deeper
into Affinion's industry leading proprietary database.
"Acxiom's platform empowers our analytics team to make more
informed marketing decisions," said Benjamin Markel, Sr. Director of Marketing
Strategy with Affinion Group. "We will be able to further
strengthen the bond between our marketing partners and their
customers by providing more highly customized offers."
At the center of the agreement is the Acxiom Acquisition
Database™, which offers robust, scalable and flexible data
solutions and is currently deployed by a multitude of major
organizations across the U.S., including seven of the 10 largest
retail banks. By utilizing Acxiom's platform, Affinion will be able
to more effectively offer consumers focused, value-added offers in
a medium in which they are most likely to respond.
"Advanced marketers need tools and capabilities that allow them
to effectively leverage all the data that they have on hand," said
Phil Lore, Group Vice President at
Acxiom. "Acxiom is excited to enable Affinion to extract even
more value for their customers."
Acxiom, a recognized data privacy leader for data protection,
will configure its Acquisition Database to meet the security needs
of Affinion, which is among a handful of U.S. companies that meet
ISO 27001 and PCI Level 1 compliance.
About Affinion Group
As a global leader with 40 years
of experience, Affinion Group enhances the value of its partners'
customer relationships by developing and marketing loyalty
solutions. Leveraging its expertise in customer engagement, product
development and targeted marketing, Affinion provides programs in
subscription-based lifestyle services, personal protection,
insurance and other areas to help generate increased customer
loyalty and significant incremental revenue for more than 5,670
marketing partners worldwide, including many of the largest and
most respected companies in financial services, retail, travel, and
Internet commerce. Based in Stamford,
Conn., the Company has approximately 3,925 employees and has
marketing capabilities in 19 countries globally. Affinion holds the
prestigious ISO 27001 certification for the highest information
security practices, is PCI compliant and Cybertrust certified. For
more information, visit www.affinion.com.
About Acxiom
Acxiom is an enterprise data, analytics
and software-as-a-service company that uniquely fuses trust,
experience and scale to fuel data-driven results. For over 40
years, Acxiom has been an innovator in harnessing the most
important sources and uses of data to strengthen connections
between people, businesses and their partners. Utilizing a channel
and media neutral approach, we leverage cutting-edge, data-oriented
products and services to maximize customer value. Every week,
Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients.
For more information about Acxiom, visit Acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
SOURCE Affinion Group