Hearst Magazines Inks New Deal with Acxiom, Expands Relationship to Bring Marketing Services to the Cloud
24 October 2014 - 12:00AM
Business Wire
Increased Efficiencies and Long-term
Competitive Advantages among Key Benefits
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced an expanded
relationship with long-time client Hearst Magazines, one of the
world’s largest magazine media companies. Under the terms of this
new agreement, Acxiom will be responsible for bringing Hearst
Magazines’ marketing services platform to the cloud.
Acxiom will lead the migration of Hearst’s database hardware and
software to Amazon Web Services (AWS). Building on a successful
partnership, Acxiom will help Hearst transition to the cloud, in
order to create a more streamlined, effective workflow to support
to Hearst’s marketing and sales structure.
“As the industry evolves, our audiences are diversifying and the
channels through which they engage with us have multiplied,” said
Charlie Swift, Vice President Strategy & Marketing Operations
at Hearst Magazines. “Consumers and advertisers want consistency
and availability of information and product delivery, and this
investment in our marketing services platform and cloud technology
puts us in an excellent position to meet, and exceed, their
expectations.”
“We are thrilled that Hearst once again chose Acxiom for this
important strategic initiative,” said Nada Stirratt, Chief Revenue
Officer at Acxiom. “As long-time partners, we are excited to fuel
their transition to the cloud, and help them meet the needs of
their readers and clients. This enhances the great foundation we
have built together over the years by powering innovation via the
use of Acxiom advanced product solutions.”
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation
(www.hearst.com), one of the nation's largest diversified media and
information companies. With 21 titles in the U.S., Hearst is the
leading publisher of monthly magazines in terms of total paid
circulation (AAM 1H 2014) and reaches 83 million adults (spring
2014 MRI gfk). In addition, the company publishes nearly 300
editions around the world. Hearst Magazines Digital Media,
dedicated to creating and implementing Hearst Magazines’ digital
strategy, manages 18 websites for brands such as Cosmopolitan,
Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping,
Marie Claire and Seventeen, as well as digital-only sites such as
Delish.com. Hearst Magazines has published more than 150 apps and
digital editions for the iOS and Android platforms. The company
also includes iCrossing, a global digital marketing agency.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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