Acxiom Named as a Strong Performer in Evaluation of Customer Insights Services Providers for Marketing Database Operations by...
13 November 2015 - 5:59AM
Business Wire
Achieves second highest score for current
offering for Marketing Database Operations; receives highest
possible scores for privacy and security, account management and
customer satisfaction
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it was named as
a Strong Performer in the Forrester Research, Inc. report, The
Forrester Wave™: Customer Insights Services Providers, Q4 2015.
Acxiom received the second highest score in the Current Offering
category for marketing database operations.
According to the report, “Client references laud this vendor’s
sweet spot: as a database operations partner.” The report also
states: “No doubt large organizations — especially financial
services firms — looking to build and populate a marketing database
will love this vendor’s global business and consumer data assets,
data onboarding, and best-in-study data privacy and governance
competencies.”
“Almost half of the Fortune 100 companies use Acxiom for their
expansive marketing database operations,” stated Scott Howe, CEO
and President, Acxiom. “We handle massive scale, have the
industry’s strongest data privacy and security practices, our data
solutions are best-in-class and, through our LiveRamp™ offering, we
directly connect advertisers to more than 250 platforms in the
marketing ecosystem.”
Acxiom achieved 5 out of 5 for privacy and security, which has
always been a cornerstone for the data, connectivity and marketing
services solutions it offers to its customers. The company also
secured the highest scores possible in the areas of data assets and
data integration which supports the value Acxiom delivers to help
customers create the best engagement strategy with exceptional
database management.
The much-anticipated industry report, which is used to evaluate
enterprise marketing database solution providers, examined 11
vendors across 32 criteria, broken out by Current Offering,
Strategy and Market presence.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 45 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com Acxiom is a registered trademark of
Acxiom Corporation.
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Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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