AgriFORCE Selects Premier Performance Marketing Agency New Engen to Support Upcoming Launch of Awakened Grains
21 October 2022 - 12:00AM
GlobeNewswire Inc.
AgriFORCE (NASDAQ: AGRI; AGRIW), an intellectual property
(IP)-focused AgTech company dedicated to advancing sustainable
cultivation and crop processing across multiple platforms, today
announced that it has selected New Engen, a premier tech-forward
performance marketing agency, to support the upcoming launch
of un(Think) Awakened Flour. Working in partnership with AgriFORCE,
New Engen will execute digital, social and influencer campaigns to
support the Company’s aim of driving e-commerce sales across
multiple platforms. New Engen was named one of AdWeek’s 75 Fastest
Growing Agencies across the globe and recognized on the Inc. 5000
list as one of the fastest growing companies in America. The agency
has established partnerships with Google, Facebook, and Bing, as
well as a successful track record supporting leading brands
including a number of Fortune 500 companies.
“The team at un(Think) has been laying the ground
work for a successful consumer facing launch of un(Think) Awakened
Flour, the first in a series of tasty, healthy, nutritious and
low-carb products based on our proprietary and patent-pending
process,” said Hernando Ruiz-Jimenez, General Manager of un(Think)
Foods. “We are delighted to partner with the team at New Engen, who
bring a proven track record with many of the world’s leading
consumer brands. We look forward to working with them to enhance
our digital marketing and direct-to-consumer strategy through
performance media, influencer campaigns and more – helping drive
online sales via our new e-commerce platform, powered by
Shopify.”
Awakened Flour is a proprietary and innovative
product targeting the rapidly growing sprouted grains category. It
features a 100% natural, patent-pending process to create a whole
wheat optimized sprouted flour that is created to be more
nutritious, easier to digest, and better tasting than traditional
alternatives. The product is designed to meet the taste, quality
and nutritional expectations for millennials and health-conscious
baby boomers. Awakened Flour has only one ingredient: wheat.
As an integrated AgTech company, AgriFORCE
commercializes IP-driven breakthroughs to provide consumers and
food companies with new products and ingredients that redefine
nutrition and taste. Un(Think) Foods, a subsidiary of AgriFORCE,
leverages natural science to help regular grains, pulses and root
vegetables become flour-based products that offer superior
nutrition, without compromising taste, texture, and quality.
For more information on AgriFORCE’s recent news and
announcements, please
visit: https://ir.agriforcegs.com/news-events
ABOUT NEW
ENGEN1New Engen is a growth-obsessed,
performance marketing agency managing over $1 billion in ad spend
per year. Through a data-driven, agile approach to marketing
strategy and content, they help brands find breakthroughs to unlock
and accelerate growth. New Engen was named an Inc. 5000 Fastest
Growing Company and an Adweek Fastest Growing Agency, and has deep
partnerships with leading advertising channels. Learn more
at www.newengen.com.
ABOUT AGRIFORCEAgriFORCE Growing
Systems Ltd. (NASDAQ: AGRI; AGRIW) is an agtech company focused on
building an integrated agtech platform that combines the best
technology, intellectual property and knowledge to solve an urgent
problem – providing the best solutions to help drive sustainable
crops and nutritious food for people around the world. Looking to
serve the global market, the Company’s current focus is on North
America, Europe and Asia. The AgriFORCE vision is to be a leader in
delivering plant-based foods and products through an advanced and
sustainable agtech platform that makes positive change in the
world—from seed to table. Additional information about AgriFORCE is
available at: www.agriforcegs.com.
1. Information provided by New Engen.
Follow AgriFORCE on
Twitter: @agriforcegsFollow AgriFORCE on
Facebook: AgriFORCE Growing Systems Ltd.Connect with AgriFORCE
on LinkedIn: AgriFORCE Growing Systems Ltd.
This press release contains forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. Statements
other than statements of historical facts included in this press
release may constitute forward-looking statements and are not
guarantees of future performance, condition or results and involve
a number of risks and uncertainties. Actual results may differ
materially from those in the forward-looking statements as a result
of a number of factors, including those described from time to time
in our filings with the Securities and Exchange Commission and
elsewhere. The Company undertakes no duty to update any
forward-looking statement made herein. All forward-looking
statements speak only as of the date of this press
release. This announcement is for informational purposes only
and does not constitute an offer to sell or a solicitation of an
offer to buy securities of the issuer. Any offer to sell or
solicitation of an offer to buy securities of the issuer may only
be made pursuant to a valid prospectus pursuant to an effective
registration statement or pursuant to a valid exemption from
registration under the Securities Act of 1933, as amended and the
rules and regulations promulgated thereunder.
Company Contact:Ian PedersenTel:
(604) 757-0952Email: ipedersen@agriforcegs.com
Investor Relations:Crescendo
Communications, LLCDavid Waldman/Alexandra SchiltTel: (212)
671-1021Email: AGRI@crescendo-ir.com
Media Relations:PeppercommHannah
RobbinsTel: (415) 633-3205Email: AgriFORCE@peppercomm.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/54289cbc-a993-4ad7-a243-536988a053d1
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