LAS
VEGAS, Oct. 25, 2023 /PRNewswire/ -- Allegiant
Travel Company (NASDAQ: ALGT) is thrilled to announce a
collaboration with eight-time GRAMMY® Award winner and three-time
ACM Entertainer of the Year Carrie
Underwood, in support of the company's Allways Rewards Visa®
card and loyalty program.
"Carrie Underwood and Allegiant
have a shared story and values that are rooted in small towns and
the impact that affordable, accessible air travel has in connecting
people with the friends, family and places that matter most," said
Scott DeAngelo, Allegiant's chief
marketing officer. "We believe Carrie's universal appeal and
embodiment of living what we refer to as 'the nonstop life' will
introduce a new profile of customers and Allways Rewards Visa®
cardholders to Allegiant's brand of all nonstop, convenient,
ultra-low-cost travel. We're thrilled to collaborate with her and
elevate the Allegiant experience for new and existing customers
alike."
The collaboration focuses on a series of commercials that
highlight Carrie's small-town roots, staying connected with the
people, places and experiences that matter most while illustrating
how the Allways Rewards Visa® card helps cardholders "Live
their best Nonstop Life®".
In addition to their small-town roots, Carrie and Allegiant have
something else in common: a partnership with Make-A-Wish®.
Since 2012, Allegiant has been helping the national nonprofit
grant wishes for kids across the country by providing them with
airfare to their wish destinations. Carrie has been involved with
the organization for more than 15 years, granting wishes since the
beginning of her recording career. Most recently, she arranged for
a donation of $1 from each ticket
sold for her ongoing REFLECTION: The Las Vegas
Residency, which debuted in 2021 and has recently been
extended into 2024, to be contributed to Make-A-Wish.
"I really responded to Allegiant's mission to make travel
accessible and affordable for people who may not live near a big
city airport, helping them to live their own best 'nonstop' lives,"
says Underwood. "I also appreciate the company's history of giving
back, which is important to me in everything I do."
Allegiant will officially kick off Underwood's
partnership through a national advertising campaign, with the
first national spot airing during Thursday Night Football on Amazon
Prime when the Buffalo Bills take on the Tampa Bay Buccaneers
Oct. 26.
The artist will feature in digital media and advertisements
across various platforms and channels. Travelers booking their
vacation can find flight days, times, and the lowest fares only at
Allegiant.com.
Allegiant – Together We Fly™
Las Vegas-based Allegiant
(NASDAQ: ALGT) is an integrated travel company with an airline at
its heart, focused on connecting customers with the people,
places and experiences that matter most. Since
1999, Allegiant Air has linked travelers in
small-to-medium cities to world-class vacation
destinations with all-nonstop flights and industry-low average
fares. Today, Allegiant serves communities across the nation, with
base airfares less than half the cost of the average domestic
roundtrip ticket. For more information, visit us at Allegiant.com.
Media information, including photos, is available
at http://gofly.us/iiFa303wrtF
About Carrie
Underwood
Carrie
Underwood is a true multi-format, multi-media superstar,
spanning achievements in music, television, film, and as a
New York Times bestselling
author and successful entrepreneur. She has sold more than 85
million records worldwide, recorded 28 #1 singles (14 of which she
co-wrote), is the most-awarded female country artist for singles in
RIAA history, and has seven albums that are certified
Multi-Platinum or Platinum by the RIAA, with over 72 million total
RIAA certifications to date, all while continuing to sell out arena
tours across North America and the
UK. All 10 of her albums (including nine studio albums and her
2014 Greatest Hits: Decade #1) – three of which she
co-produced – have debuted in the Top 10 on the Billboard Top 200
chart for all genres, beginning with her 9x platinum debut
album, Some Hearts, which was released in 2005. She has
won over 100 major awards including 8 GRAMMY® Awards, 16 ACM Awards
including three for Entertainer of the Year (the first female in
history to win twice and the only female ever to win three times),
25 CMT Music Awards (holding the record for the most award
wins ever for the show), 7 CMA Awards, and 17 American Music
Awards. She ended last year as Billboard's Top Country Female 2022
and was honored as The Country Star of 2022, her 10th
win from the fan-voted People's Choice Awards. She has been a
proud member of the Grand Ole Opry since 2008 and was honored with
a star on the Hollywood Walk of Fame in 2018. She has also built a
successful business portfolio inspired by her passion for health
and wellness. She founded and created the fitness and lifestyle
brand, CALIA by Carrie Underwood,
and her first book, FIND YOUR PATH was an instant
New York Times bestseller. She
launched her fitness app, fit52, in 2020, and expanded her
lifestyle portfolio with an equity partnership with BODYARMOR
Sports Drink in 2021. Carrie has starred in the show open for
NBC's Sunday Night Football for 11 consecutive seasons. She
was the first artist to perform at the new Resorts World Theatre,
where her ongoing REFLECTION: The Las Vegas Residency began
with sold-out runs in December 2021
and has continued with more throughout 2022 and 2023, and has been
extended into 2024. A Deluxe Edition of her album, Denim &
Rhinestones, which she co-produced, is out now, featuring six
new tracks. She completed her 43-city U.S. arena tour, THE DENIM
& RHINESTONES TOUR in March and launched her exclusive
year-round SiriusXM channel, CARRIE'S COUNTRY, in June.
Allegiant Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com
Carrie Underwood Media Contact
Brad Cafarelli
Full Coverage Communications
Email: brad.cafarelli@fullcov.com
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SOURCE Allegiant Travel Company