Global media leader embarks on cloud-first,
digital transformation with AWS; migrating thousands of virtual
machines and leveraging AWS’s machine learning capabilities to
drive more personalized viewer experiences
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Turner, a Time Warner global
entertainment, sports, and news company, has named AWS as its
preferred cloud provider. Turner is moving thousands of virtual
machines to AWS and creating cloud-native applications that meet
the evolving business and technology demands of its broad portfolio
of brands and partners, including TBS, TNT, Cartoon Network, Adult
Swim, CNN, NCAA, and NBA. By leveraging sophisticated analytics and
machine learning on top of AWS, Turner aims to reimagine the TV
viewing experience for its fans and achieve deeper insights into
their preferences.
Turner has reengineered its end-to-end media supply chain on AWS
for a more secure, cost effective, and elastic way to distribute
digital content to its customers. As part of this effort, Turner is
moving decades of content to the cloud—including a
15-petabyte-sized library of archived CNN videos—and is using AWS
for a wide variety of services spanning compute, storage,
networking, databases, developer tools, analytics, and machine
learning. AWS’s machine learning capabilities, for example, will
allow Turner to analyze and extract video metadata to make
decisions about how to best optimize content delivery systems for
more personalized viewer experiences, and better inform
advertisers, content creators, and media research analysts on
viewing trends.
“We’re going through the largest technology transformation since
Ted Turner started the company, and the advancements we’re making
today are enabling us to reimagine what television can be for our
viewers,” said Jeremy Legg, Chief Technology Officer at Turner.
“We’re changing our broadcast technology stack to a fully digital,
cloud environment built on AWS, which will enable us to adapt to
new video delivery models, as well as provide our viewers with more
personalized content and advertisements. Our relationship with AWS
and the services they provide are essential to our success. Given
that we reach over 80 percent of adults and 70 percent of
millennials every month, we needed a cloud provider that has the
ability to support massive-scale media businesses like ours which
often have spikes in demand across our diverse portfolio.”
“We’re seeing media and entertainment companies leverage the
on-demand, pay-as-you-go benefits of AWS to scale and cost
effectively stream videos across a variety of devices, broadcast
programs, and publish content around the world,” said Mike
Clayville, Vice President, Worldwide Commercial Sales at AWS. “AWS
is enabling industry leaders like Turner to experiment and innovate
at a rapid pace with less financial risk. Turner is delivering more
relevant and meaningful content to its viewers using AWS to offer
tailored viewing experiences and targeted advertisements across
every screen. We look forward to seeing their momentum continue as
they leverage AWS to create new media and entertainment experiences
in the cloud.”
Turner joins a growing list of media companies and broadcasters
running their media supply chains and Over-the-top (OTT) delivery
pipelines on AWS, including Amazon Video, AOL, BBC, Channel 4,
C-SPAN, Daily Voice, Discovery Communications, Flipboard, GoPro,
Guardian News & Media, Hearst Corporation, Hulu, LIONSGATE,
NDTV, Netflix, News International, News UK, Newsweek, PBS, Simfy
Africa, Sony DADC, SoundCloud, Spotify, Time Inc., and United Daily
News.
About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s
most comprehensive and broadly adopted cloud platform. AWS offers
over 100 fully featured services for compute, storage, databases,
networking, analytics, machine learning and artificial intelligence
(AI), Internet of Things (IoT), mobile, security, hybrid, and
application development, deployment, and management from 44
Availability Zones (AZs) across 16 geographic regions in the U.S.,
Australia, Brazil, Canada, China, Germany, India, Ireland, Japan,
Korea, Singapore, and the UK. AWS services are trusted by millions
of active customers around the world—including the fastest-growing
startups, largest enterprises, and leading government agencies—to
power their infrastructure, make them more agile, and lower costs.
To learn more about AWS, visit https://aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
About Turner
Turner, a Time Warner company, is a global entertainment, sports
and news company that creates premium content and delivers
exceptional experiences to fans whenever and wherever they consume
content. These efforts are fueled by data-driven insights and
industry-leading technology. Turner owns and operates some of the
most valuable brands in the world, including Adult Swim, Bleacher
Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great
Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic
Movies (TCM), TNT, truTV and Turner Sports.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171128005437/en/
Amazon.com, Inc.Media
HotlineAmazon-pr@amazon.comwww.amazon.com/pr
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From Apr 2024 to May 2024
Amazon.com (NASDAQ:AMZN)
Historical Stock Chart
From May 2023 to May 2024