Ascential Software and DWL Forge Partnership to Maximize Investments in CRM Systems
27 April 2005 - 11:30PM
PR Newswire (US)
Ascential Software and DWL Forge Partnership to Maximize
Investments in CRM Systems Enterprise Data Integration Solution
Powers DWL Customer(TM) to Enhance Multi-Channel Integration and
Customer Service WESTBORO, Mass., April 27 /PRNewswire-FirstCall/
-- Ascential Software Corporation (NASDAQ:ASCL), the enterprise
data integration leader, today announced that it has entered into a
sales and marketing partnership with DWL, a market leader in
customer data integration (CDI) hub technology. Under terms of the
agreement, DWL will recommend Ascential Software's end-to-end
solution to customers requiring advanced data integration
capabilities. Ascential Software and DWL will help customers
achieve real-time, accurate and unified customer information, which
can serve as a basis for superior service and improved
profitability of customer interactions. DWL and Ascential Software
mutually formed this partnership due to the leadership positions of
both companies and the complementary nature of their products.
Ascential Software's advanced data profiling, data quality, data
transformation, parallel execution, meta data management and SOA
capabilities, coupled with the massively scalable DWL Customer(TM)
hub which provides more than 400 pre-built services for managing
customer data, is an extremely strong combination for solving
complex customer data issues. "In many organizations, the
proliferation of channels and back-office systems has made the task
of delivering accurate, up-to-date and comprehensive customer views
a challenge," said Mark Register, chief marketing officer,
Ascential Software. "The Ascential Enterprise Integration Suite(TM)
meets this challenge by accessing and integrating this data, to
provide customer-facing professionals with holistic, reliable,
real-time views of individual customer relationships." "Unified
customer information is a critical foundation for superior, highly
personalized and profitable customer interactions," said Bryan
Ashley, vice president of marketing and business development at
DWL. "Together, DWL and Ascential Software solutions deliver the
strategic architecture organizations need to solve their customer
data management issues and realize the full benefit of their
investments in CRM." Ascential Software's solution facilitates data
integration with other applications and data quality functions to
create a unified customer view, while DWL Customer manages that
unified customer view as an operational system of record and
provides customer data to operational applications via shared
business services. DWL uses Ascential Software's solution for data
integration with other applications, as well as data quality
functionality in both real- time and batch. As part of their
transition from product-centric to customer-centric business
models, many organizations have invested heavily in CRM solutions.
However, many CRM systems were not designed for the complexity of
managing individual customers at an enterprise level. As a result,
organizations struggle to overcome issues around data
synchronization, multi-channel integration and scalability. The
bottom line is that despite the significant time and resources
invested, many organizations still lack a true enterprise- wide
view and update environment for their customers, resulting in
inconsistent service between channels, lost cross-sell and up-sell
opportunities and multiple versions of customer truth. By
connecting existing CRM, channel and back-office systems to an
enterprise customer hub, DWL Customer manages and provides a single
source of knowledge for customer data across multiple business and
product silos. As a result, customer interactions can be maximized
for optimum profitability -- for example, customer-facing
professionals can identify high-value customers and households and
provide personalized service and sales incentives. DWL Customer
also aligns multi-channel systems with multi-product back office
systems in real-time, providing "once and done" customer processing
and a single source of customer truth across the enterprise. The
Ascential Enterprise Integration Suite is a comprehensive data
integration solution that profiles, cleanses, and transforms data
from virtually any application or system regardless of data volume
or latency. Ascential Software's integrated offering is designed to
help companies streamline operations, improve customer support,
expedite business transactions, and make better tactical and
strategic decisions on the basis of the best available information.
The Suite provides unlimited scalability through parallel
processing, complete meta data management, any-to-any data source
and application connectivity, and delivers on-demand data
integration seamlessly within an enterprise's service-oriented
architecture. About DWL DWL (http://www.dwl.com/) is the
authoritative customer data integration (CDI) solution. DWL works
with organizations worldwide to address enterprise- wide customer
data integration (CDI) strategies using DWL Customer(TM), the most
robust customer master data hub on the market. Based on a service-
oriented architecture, DWL Customer(TM) provides organizations with
the single source of their customer data across multiple product
and business silos. It delivers this single, real-time view plus a
set of unique business services to maintain and manage complex
customer "events" to all channels and provides the foundation for a
truly complete multi-channel integration and CRM strategy. Founded
in 1996, DWL is headquartered in Atlanta and has offices in New
York, Boston, Chicago, Toronto, St. Louis, London, Sao Paulo and
Kuala Lumpur. DWL clients include SunTrust, MetLife, Citi Cards,
Atlantic Blue Cross Care, Empire Financial, Nationwide Insurance
and UnumProvident. DWL has strategic relationships with IBM, HP and
leading data quality and ETL (extract, transform and load) vendors.
Technology partners include IBM, BEA Systems, Oracle and Sun
Microsystems. Key systems integrator relationships include IBM
Business Consulting Services, Deloitte Consulting, Bearing Point
and Accenture. DWL has been recognized by Deloitte as one of the
fastest growing technology companies in North America for three
consecutive years and by leading analyst groups including META,
Forrester and Gartner as a leader in the customer data integration
solution space. DWL is a registered trademark of DWL Inc. About
Ascential Software Ascential Software Corporation (NASDAQ:ASCL) is
the leader in enterprise data integration. Customers and partners
worldwide use the Ascential Enterprise Integration Suite to
confidently transform data into accurate, reliable and complete
business information to improve operational performance and
decision-making across every critical business dimension. Our
comprehensive end-to-end solutions provide on demand data
integration complemented by our professional services, industry
expertise, and methodologies. Ascential Software is headquartered
in Westboro, Mass., and has more than 3,000 customers and partners
globally across such industries as financial services and banking,
insurance, healthcare, retail, manufacturing, consumer packaged
goods, telecommunications and government. For more information call
1-800-966-9875 (or 1-508-366-3888 from outside the U.S. or Canada)
or visit the Ascential Software website at
http://www.ascential.com/. Media and industry analysts, contact
Chas Kielt, director of media and analyst relations, at
1-508-599-7256 or . Safe Harbor Statement under the Private
Securities Litigation Reform Act of 1995: This release contains
forward-looking statements based on current expectations or
beliefs, as well as a number of assumptions about future events,
and these statements are subject to important factors and
uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. The
forward-looking statements in this release address a variety of
subjects including, for example, the functionality,
characteristics, quality and performance capabilities of Ascential
Software's products and technology; results achievable and benefits
attainable through deployment of Ascential Software's products and
provision of services; the ability of Ascential Software's products
to help companies streamline operations, improve customer support,
expedite business transactions, and make better tactical and
strategic decisions on the basis of the best available information;
and improvements in operational performance and decision-making.
The following factors, among others, could cause actual results to
differ materially from those described in these forward-looking
statements: the ability of the company to expand its market share;
growth rates for the enterprise data integration software market;
general business conditions in the software industry, the
technology sector, and in the domestic and international economies;
rapid technological change in the markets served by the company;
dependence on international operations; global and geopolitical
instability; compliance costs associated with regulations to which
the company is subject, including the Sarbanes-Oxley Act of 2002,
and the impact of such regulations; and difficulties that the
company may experience integrating technologies, operations and
personnel of completed or future acquisitions. For a detailed
discussion of these and other cautionary statements, please refer
to the filings made by Ascential Software with the Securities and
Exchange Commission, including, without limitation, the most recent
Annual Report on Form 10-K. Ascential Software disclaims any intent
or obligation to update any forward-looking statements made herein
to reflect any change in Ascential Software's expectations with
regard thereto or any change in events, conditions, or
circumstances on which such statements are based. Ascential
Software is not responsible for statements attributed to third
parties within this release or in any materials referenced herein.
Partnerships described herein shall be deemed to be strategic
alliances only, and shall not imply the power of either partner to
bind the other partner or to incur obligations on behalf of the
other partner. Ascential and Ascential Enterprise Integration Suite
are trademarks of Ascential Software Corporation or its affiliates
and may be registered in the United States or other jurisdictions.
Other marks are the property of the owners of those marks. Contact:
Chas Kielt Kristina LeBlanc Ascential Software Corporation Porter
Novelli (508) 599-7256 (617) 897-8233 DATASOURCE: Ascential
Software Corporation CONTACT: Chas Kielt of Ascential Software
Corporation +1-508-599-7256, ; or Kristina LeBlanc of Porter
Novelli, +1-617-897-8233, Web site:
http://www.ascentialsoftware.com/ http://www.dwl.com/
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