Battle for Azeroth™ Becomes Fastest-Selling World of Warcraft® Expansion Ever
23 August 2018 - 10:52PM
Business Wire
Horde and Alliance heroes around the world
answer their faction’s call to arms in force as Blizzard
Entertainment’s latest release surpasses 3.4 million in day-one
sales globally
When the Battle for Azeroth™ erupted worldwide last week,
champions of the Alliance and the Horde around the globe were
called upon to fight for their faction. Heroes everywhere turned
out in force, and Blizzard Entertainment today announced that as of
Battle for Azeroth’s first full day of launch on August 14, more
than 3.4 million units of the latest World of Warcraft® expansion
had sold through worldwide—setting a new day-one sales record for
the franchise and making it one of the fastest-selling PC games of
all-time.*
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“Battle for Azeroth is a definitive chapter in the Horde and
Alliance conflict at the heart of Warcraft, and it’s been thrilling
to see players representing their factions in record numbers and
embarking on their war campaigns—not to mention joining in
ourselves,” said Mike Morhaime, CEO and cofounder of Blizzard
Entertainment. “But the launch is just the beginning of this
conflict. More epic content is coming to World of Warcraft in the
weeks ahead, and we can’t wait for players to experience the full
story as it unfolds over the course of the expansion.”
As Azeroth’s defenders continue to explore new regions in search
of allies and resources, preparations are being made for the next
great confrontation in the ongoing war:
- In the coming weeks, players will be
able to charge into Battle for Azeroth’s first Warfront,
Stromgarde—a 20-player co-op battle for control of a key
strategic stronghold in the Arathi Highlands.
- On September 4, the gates will open to
Battle for Azeroth’s first raid—Uldir, an ancient titan
facility housing horrific Old God experiments gone awry.
- Also on September 4, the expansion’s
first PvP season and first Mythic Keystone dungeon season
will commence. The Mythic Keystone dungeon will feature a unique
“seasonal affix”—Infested—that introduces new challenges based on
the corrupted denizens dwelling in the Uldir raid.
- Beyond that, additional updates are in
the works that will provide even more content for players on an
ongoing basis, including the ability to recruit the Kul Tiran
humans and Zandalari trolls as playable Allied Races. More
information on future updates will be shared at a later date.
About World of Warcraft: Battle for
Azeroth
World of Warcraft: Battle for Azeroth is the seventh expansion
for Blizzard Entertainment’s acclaimed massively multiplayer online
role-playing game. As a new age of warfare dawns between the
Alliance and the Horde, Azeroth’s heroes must set out on a journey
to the lost kingdoms of Kul Tiras and Zandalar in
search of new allies; race against rivals for resources in dynamic
Island Expeditions; bring new playable Allied Races
into their faction’s fold; unlock the power of their gear using the
new Heart of Azeroth artifact; and much more.
World of Warcraft: Battle for Azeroth is available in
physical and digital standard editions (SRP $49.99) as well as a
Digital Deluxe Edition (SRP $69.99). The latter contains an arsenal
of in-game bonuses for a variety of Blizzard games, including the
Seabraid Stallion mount (Alliance), Gilded Ravasaur mount (Horde),
and Tottle the Baby Tortollan pet for World of Warcraft; an
“Azeroth Is Burning” card back for Hearthstone®; a Primal
Flamesaber mount in Heroes of the Storm®; Horde and Alliance sprays
for StarCraft® II; and a collection of faction-themed cosmetic loot
for Overwatch®.
Battle for Azeroth is also available in a retail-exclusive
Collector’s Edition (SRP $99.99). In addition to the in-game items
from the Digital Deluxe Edition, the Collector’s Edition contains a
cache of faction-themed loot, including a collectible Horde and
Alliance Double-Sided Mark of Allegiance; a limited-edition
hardback of the novellas Elegy and A Good War, featuring exclusive
artwork; and a Battle for Azeroth digital soundtrack.
To learn more about World of Warcraft: Battle for Azeroth,
and for additional details on the different editions available,
visit the expansion’s official website
at www.worldofwarcraft.com/battle-for-azeroth.
About Blizzard Entertainment,
Inc.
Best known for blockbuster hits including World of
Warcraft®, Hearthstone®, Overwatch®, the Warcraft®,
StarCraft®, and Diablo® franchises, and the
multi-franchise Heroes of the Storm®, Blizzard Entertainment,
Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:
ATVI), is a premier developer and publisher of entertainment
software renowned for creating some of the industry’s most
critically acclaimed games. Blizzard Entertainment’s track record
includes twenty-two #1 games* and multiple Game of the Year
awards. The company’s online gaming service, Blizzard Battle.net®,
is one of the largest in the world, with millions of active
players.
*Sales and/or downloads, based on internal company records and
reports from key distribution partners.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or
strategies regarding the future, including statements about the
release dates and features for the upcoming content for World of
Warcraft: Battle for Azeroth, are forward-looking statements that
are not facts and involve a number of risks and uncertainties.
Factors that could cause Blizzard Entertainment’s actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20180823005255/en/
Blizzard Entertainment, Inc.Christy UmGlobal Public Relations
Director949.955.1380 x61251christy.um@blizzard.comorRobert
TaylorPublic Relations Manager, NA949.955.1380
x61317rtaylor@blizzard.com
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