Avid® (Nasdaq:AVID) a leading global media technology provider for
the creation, distribution and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, today announced that its flagship live
sound system, Avid VENUE™ | S6L, has been adopted by some of the
most respected live sound engineers to take on the world’s most
demanding tours. Powered by the MediaCentral® Platform, the
industry’s most open, tightly integrated and efficient platform
designed for media, Avid VENUE | S6L enables engineers like Jim
Warren and Mike Prowda (Radiohead), Paul “Pab” Boothroyd (Paul
McCartney), and Greg Nelson (Pearl Jam, Temple of the Dog) to
achieve better sounding mixes for their artists with greater speed
and efficiency.
Gerard Albo, front-of-house engineer whose experience includes
artists like Amy Winehouse, Patti Smith, and Tom Jones, adopted
Avid VENUE | S6L for a-ha’s world tour. “The S6L is so powerful,
yet so simple to use,” he said. “The transition from Profile was
simple, and at rehearsals, I felt confident to take it out on the
road after just a few hours. The touchscreen workflow is much
faster and the sound of the preamps is first class, as are the
onboard EQ and dynamics. Overall, it’s a delight to mix on.”
Robert Nevalainen, founder of Gearforce Pro Audio Equipment
Rentals, has been working as monitor engineer on tour with Canadian
recording artist Bryan Adams. “I’m able to take care of small
details at a very high resolution, and I’ve never heard my inputs
sound so true – big, accurate, and musical,” he said. “Every night
at some point during the show, I have an ‘I love this console!’
moment.”
Front-of-house engineer Charles ‘Chicky’ Reeves has used VENUE
consoles for many years touring with music icons like Prince, Grace
Jones and Orchestral Manoeuvres in the Dark. “It only took me about
half a rehearsal to feel natural on the S6L,” he said. “What struck
me most about the new desk is the sound. For the first time with a
digital system, I felt like I didn’t have to fight the console—this
one was actually my champion.”
Other industry leading engineers that have adopted Avid VENUE |
S6L to mix the world’s biggest tours include: Greg Price and Myles
Hale (Black Sabbath), Jason Decter (blink-182), Brad Madix, (Linkin
Park), Paddi Krause (In Flames), Chris Madden (Anastacia), Robb
Allan (Massive Attack), Fern Alvarez, Jr. and Steve McCale (Elvis
Costello), Caram Costanzo (Guns N’ Roses), Snake Newton and Charlie
“Chopper” Bradley (Duran Duran), Sean “Sully” Sullivan (Red Hot
Chili Peppers), Josh Osmond (The Lumineers), Keith “Meaux”
Windhorst (Journey), Jody Perpick (Bryan Adams), Harley Zinker
(Young the Giant), Aaron Glas (Fitz & the Tantrums), Grace
Royse (Sublime with Rome), and Stefan Holtz (Die Toten Hosen,
Marius Müller-Westernhagen).
“With the industry’s most powerful processing engine and
unparalleled live recording capabilities, Avid VENUE | S6L has
proven to be the choice of leading live sound professionals,” said
Tom Cordiner, Senior Vice President of Global Sales at Avid. “With
Avid VENUE | S6L, we’re giving our preeminent customer and user
community the powerful tools and all-inclusive solutions they need
to take on the most demanding tours around the world.”
Avid VENUE | S6L is a fully modular, flexible live sound mixing
system that delivers best-in-class functionality for a range of
live sound mixing applications, including front-of-house, monitor,
broadcast, theater, and more. Offering unprecedented processing
capabilities—with over 300 processing channels—S6L delivers
unrelenting performance and reliability through its advanced engine
design, backed up by modern touchscreen workflows and the
scalability to easily handle large, complex tours and events. Like
all Avid VENUE systems, S6L provides seamless Pro Tools®
integration and on-board industry-standard plug-ins, with higher
track counts and more processing power than ever before. With a
comprehensive array of network and I/O offerings, users can easily
configure the system to meet the demands of any type of show.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid VENUE, Interplay, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, ProSet,
RealSet, and Sibelius are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no
responsibility for Avid products. All other trademarks are the
property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR Contacts:
Amy Paladino
Avid
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
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