Bilibili and Taobao Announce Business Collaboration in E-commerce
20 December 2018 - 11:00AM
Bilibili Inc. (“Bilibili”) (Nasdaq: BILI), a leading online
entertainment platform for young generations in China, and Taobao
Marketplace (“Taobao”), China’s largest mobile commerce destination
under Alibaba Group (“Alibaba”), today announced that they have
entered into a business collaboration agreement in content-driven
e-commerce and commercialization of Bilibili’s intellectual
property (“IP”) assets.
Under the agreement, Bilibili and Taobao will
collaborate to develop a dynamic ecosystem that will better connect
content creators, merchandise and users on both platforms.
Specifically, through Bilibili, content creators on Bilibili will
register and operate a number of accounts on Taobao, and promote
merchandise by producing content in a creative and interactive
format. Bilibili and Taobao will also work to promote and
commercialize Bilibili’s IP assets, leveraging consumer insights on
both platforms. Additionally, Taobao will provide Bilibili with
e-commerce technical support to ensure a more efficient user
experience.
“This business collaboration with Taobao is a
remarkable testament to Bilibili’s commercial potential and closely
aligns us with China’s leading and most successful e-commerce
platform,” said Mr. Rui Chen, Chairman of the Board and Chief
Executive Officer of Bilibili. “We can now leverage Taobao’s
gigantic platform and seasoned e-commerce operating capabilities to
further help our content creators realize and improve their
commercial values, thereby building a more-virtuous content
community and commercialization-focused ecosystem.”
“Through this collaboration, we will better
incentivize the creativity of our young people and will utilize
each other’s strengths and resources to generate more premium
content. We look forward to working with Taobao to fulfill the
tremendous entertainment and consumption needs of the young
generations in China, and importantly, in turn, we look forward to
increasing the value we bring to all of our stakeholders,” Mr. Chen
concluded.
“Early in 2015, Taobao rolled out a program to
encourage bloggers, writers and online experts to post content on
various channels on Taobao, to amplify the value of creative
content. Over 1.6 million content creators, including anime, comic
and games (ACG) experts, were actively supporting the Taobao App
and helping brands on our platform engage with consumers,” said Fan
Jiang, Vice President of Alibaba Group and President of Taobao.
“Through deep cooperation with IP holders and content creators,
Taobao has experienced the great potential of ACG. We greatly value
Bilibili’s unique online hub themed around ACG, and appreciate “Gen
Z” demographic expertise and believe there is a great, natural
synergy between us. Together with Bilibili, we are devoted to
tapping into the significant business value of this coveted
demographic and bringing rich content and products to the young
generations.”
About Bilibili Inc.
Bilibili represents the iconic brand of
online entertainment with a mission to enrich the everyday life of
young generations in China. Bilibili is a full-spectrum
online entertainment world covering a wide array of genres and
media formats, including videos, live broadcasting and mobile
games. Bilibili provides an immersive entertainment
experience and high-quality content that caters to the evolving and
diversified interests of its users and communities,
and has built its platform based on the strong emotional
connections of Bilibili’s users to its content and
communities.
For more information, please
visit: http://ir.bilibili.com.
About Taobao Marketplace
Launched in 2003, Taobao Marketplace
(www.taobao.com) is a social commerce platform that allows
consumers to enjoy an engaging, personalized shopping experience,
optimized by big-data analytics. Through highly relevant and
engaging content, as well as real-time updates from merchants,
consumers can learn about products and new trends at the same time
as interacting with each other and their favorite merchants and
brands. Merchants on Taobao Marketplace are primarily individuals
and small businesses. According to Analysis, Taobao Marketplace was
China’s largest mobile commerce destination in terms of gross
merchandise value in 2017. Taobao Marketplace is a business of
Alibaba Group.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, statements regarding the
expected closing of the transaction in this announcement are or
contain forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement, including but not limited to, those
included in Bilibili’s and Alibaba’s filings with the SEC. All
information provided in this press release is as of the date of
this press release, and neither Bilibili Inc. nor Alibaba Group
Holding Limited undertakes any duty to update such information,
except as required under applicable law.
For investor and media inquiries, please
contact:
For Bilibili in China:
Bilibili Inc. Juliet Yang
Tel: +86-21-2509 9255 Ext. 8523
E-mail: ir@bilibili.com
The Piacente Group, Inc. Ross Warner
Tel: +86-10-5730-6200 E-mail: bilibili@tpg-ir.com
For Bilibili in the United
States:
The Piacente Group, Inc.
Brandi Piacente Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com
For Taobao:
Katie Lee Tel: +852 6843 5667 Email:
k.lee@alibaba-inc.com
Claire Zhao Tel: +852 9727 8923 Email:
yanan.z@alibaba-inc.com
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