Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading supplier of marketing and printing automation solutions, today announced it will be a sponsor at the 10th annual PODi AppForum, the industry’s leading international digital printing conference, being held January 23 – 25, 2012 at Tropicana Hotel in Las Vegas, Nevada.

“Pageflex has participated in the AppForum since 2003, supporting new opportunities in personalized communications, brand management, e-commerce, and collateral management with innovative solutions. We’re proud that Pageflex considers the AppForum, with its educational tracks, peer-focused content, and networking opportunities, vital to the success and growth of the digital printing community,” says PODi General Manager Dave Erlandson.

PODi’s AppForum is a three-day educational digital printing conference. Session topics range from collateral/brand management solutions and e-commerce to innovative business strategies, solution sales training, tips for transitioning to a more profitable marketing services model, and new developments in digital printing technology.

At the AppForum, Pageflex will be showcasing a range of products designed to enable printers to expand their business, increase profits, and automate production workflows. Pageflex will be offering demonstrations of the latest version of the award-winning Pageflex Storefront and Pageflex Campaign Manager, showing attendees the tools for customization, web-to-print, and cross-media marketing. In addition, Pageflex will also be showing their latest developments in Mobile-to-Print solutions.

States Elly Perets, Vice President of Sales and Marketing at Pageflex, “The PODi AppForum is one of the most important events in our industry. It gives attendees the information they need to use technology and innovation to grow their business. And, for close to ten years, Pageflex technology has enabled customers to succeed with the information they gained at the AppForum. Pageflex is proud to continue our relationship with PODI, and looks forward to another successful event.”

About PODi

PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital printing and relevant marketing businesses.

About Pageflex

Pageflex pioneered the concepts of variable data and web-to-print storefronts, and has expanded to offer software for multi-channel campaign management, dynamic publishing, and back-end production automation. Pageflex solutions use the patented Pageflex variable publishing engine and Adobe® InDesign®

Pageflex enables companies across the globe to communicate their marketing messages more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in targeted marketing and brand management. Pageflex offers the ability to personalize any form of communication in print, e-mail, or on the Web.

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