AMSTERDAM, October 19, 2017 /PRNewswire/ --
Four-year contract covers
10 UEFA National Team Football competitions
and over 500 matches, including UEFA
EURO 2020™
Today Booking.com, the global leader in connecting travellers
with the widest choice of incredible places to stay, announced a
new four-year exclusive global partnership with UEFA, the Union of
European Football Associations, as the Official Accommodation and
Attractions Booking Partner of all UEFA National Team Football
Competitions from 2018 to 2022.
Reaching football fans in 55 countries, the global partnership
covers 10 competitions and more than 500 matches over four years,
including UEFA EURO 2020™, the European Qualifiers™ for UEFA
EURO 2020 and 2022 FIFA World Cup,
UEFA European Under-21 Championship 2019 and 2021, UEFA European
Women's Championships 2021 and the UEFA Nations League Finals, a
new tournament debuting in 2019.
With a mission to empower people to experience the world and
with over 1.4 million unique places to stay in over 120,000
destinations worldwide, including everywhere UEFA National Team
Football tournament games are held, Booking.com is perfectly poised
to help football fans make the most of their football-inspired
travels. This includes not only the most diverse range of
accommodation to suit every need, but also the best ways to
experience what each city has to offer.
"Nothing beats the adrenaline and excitement of watching your
national team play live, whether you're cheering them on in person
in the stadium or together with your friends and family at home,"
said Pepijn Rijvers, Chief Marketing Officer at Booking.com.
"We're thrilled to be partnering with UEFA for the next four years,
as the association celebrates two things that we and our customers
absolutely love-that's football and travel. Together we can inspire
more people to take a trip to see their favourite team play and
enjoy one of those once-in-a-lifetime experiences for
themselves."
"We are excited to announce this ground-breaking partnership
with Booking.com for UEFA's national team competitions,"
said Guy-Laurent Epstein, UEFA
Events SA Marketing Director. "The way that people organise
their travels has drastically changed over recent years ─ and in
this fast-evolving environment, Booking.com has established itself
as the market leader in online accommodation services, as well as
one of the world's strongest digital marketplaces."
"For millions of football fans that will follow their team
during UEFA EURO 2020, having a home
away from home is an integral part of the event experience. This
partnership will bring this experience to a different level, by
helping fans to easily plan and organise their trips around what
will be an incredible sporting and cultural event in 13 host cities
across Europe," he added.
In addition to a fully-integrated branded presence at
Europe's most prestigious
international football events, including advertising, promotion and
digital engagement, as UEFA's National Team Football Official
Accommodation and Attractions Booking Partner, Booking.com will
also be collaborating with the organisation on various campaigns
and activations to amplify the partnership at key moments over the
coming four years.
About Booking.com:
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a
small Dutch start-up to one of the largest travel e-commerce
companies in the world. Part of The Priceline Group (NASDAQ: PCLN),
Booking.com now employs more than 15,000 employees in 204 offices
in 70 countries worldwide.
With a mission to empower people to experience the world,
Booking.com invests in digital technology that helps take the
friction out of travel. At Booking.com, we connect travellers with
the world's largest selection of incredible places to stay,
including everything from apartments, vacation homes, and
family-run B&Bs to 5-star luxury resorts, tree houses and even
igloos. The Booking.com website and mobile apps are available in
over 43 languages, offer over 1.4 million properties, and cover
more than 120,000 destinations in 228 countries and territories
worldwide.
Each day, more than 1.5 million room nights are reserved on our
platform. So whether travelling for business or leisure, customers
can instantly book their ideal accommodation quickly and easily
with Booking.com, without booking fees and backed up by our promise
to price match. Via our customer experience team, customers can
reach Booking.com 24/7 for assistance and support in 43 languages,
any time of the day or night.
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please visit our global media room.
About UEFA:
UEFA - the Union of European Football Associations - is the
governing body of European football. It is the umbrella
organisation for 55 national football associations across
Europe. Amongst UEFA's priorities
are to promote the spirit of football and fair play, while also
tackling all forms of discrimination and promoting inclusion,
diversity and accessibility. UEFA is in regular contact with all
its stakeholders involved in European football and offers support
and safeguards its member associations for the overall well-being
of the game.
About CAA Eleven:
CAA Eleven is the exclusive marketing agency of UEFA appointed
to manage commercial rights to UEFA national team football
competitions, including the UEFA European Football Championship;
the UEFA Nations League; the European Qualifiers; the UEFA European
Under-21 Championship; UEFA Women's EURO and the UEFA European
Futsal Championship.
CONTACT DETAILS:
For further information, contact the Booking.com Press Office:
mediarelations@booking.com
For sponsorship opportunities, contact:
sponsorship@booking.com
SOURCE Booking.com