Bridgeline Unbound Commerce to Provide Enhanced International eCommerce Features
08 January 2019 - 11:45PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based
Web Content Management, eCommerce and Marketing Automation
software, announced today the expansion of its enterprise eCommerce
capabilities by offering native support for internationalization
and multi-site management. The new features will make their debut
in the Bridgeline Unbound v7 product release currently scheduled
for February 2019.
Over the past year, Bridgeline made substantial
investments in its Digital Experience Platform (DXP) to
significantly bolster the Unbound Commerce product and expand its
global footprint by incorporating native support to help brands
handle internationalization and global eCommerce more efficiently.
The Bridgeline Unbound platform already provides multi-site
management capabilities for marketing sites, and with this new
rollout, marketers will have the ability to deploy new eCommerce
sites encompassing localized product catalogs, marketing
information, and other relevant content to international
markets.
The Bridgeline Unbound platform will achieve
out-of-the-box internationalization through the use of Commerce
Variants which are market-specific site variations originating from
a parent site. The variant sites share a common database and
infrastructure and present a consistent user experience with a
shared set of templates, modules and style sheets. The variant
sites can serve up a common product catalog presented in different
market contexts, such as multi-national/multi-lingual sites or
uniquely-branded distributor sites. The variant sites can be
configured to support differences in currency, language, locale, as
well as various methods of payment, taxation, shipping and
more.
Complementing the planned enhancements related
to eCommerce globalization, Bridgeline is also developing features
to further improve the Unbound Commerce administrative experience.
The modern, high-performance user interface technology framework
provides for a user experience that is substantially more dynamic,
streamlined and efficient. Key user experience enhancements include
a new performance-driven commerce dashboard which aggregates
commerce activity and provides quick and easy access for managing
the core assets of commerce – products, merchandising, orders,
returns and customers. Additionally, the product catalog, customer
and order management interfaces have been completely refactored to
provide an optimized user experience.
“For many of our key customers, breaking into
new markets and ‘going global’ is critical to their continued
growth and success,” says Carl Prizzi, EVP of Product &
Solutions. “As our customers expand into new markets, our platform
will help them manage their global branding and messaging, localize
the product catalog and customer experience, manage customer and
order data in an efficient manner. We are very excited for this
upcoming release which will help our customers more easily achieve
a global, multi-channel eCommerce experience that natively supports
international markets.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their full
digital experience from websites and intranets to eCommerce
experiences. Bridgeline's Unbound platform is a Digital Experience
Platform that deeply integrates Web Content Management, eCommerce,
eMarketing, Social Media management, and Web Analytics with the
goal of assisting marketers to deliver exceptional digital
experiences that attract, engage, nurture and convert their
customers across all channels. Headquartered in Burlington, Mass.,
Bridgeline has thousands of quality customers that range from
small- and medium-sized organizations to Fortune 1000 companies. To
learn more, please visit www.bridgeline.com or call (800)
603-9936.
Contact:
Carl Prizzi
Bridgeline Digital, Inc
EVP Products & Solutions
press@bridgeline.com
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