Building Supplies Retailer Chooses Bridgeline for AI-Powered Search
27 March 2024 - 11:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technology
company, announced today that a building supplies chain selected
HawkSearch for its eCommerce site.
The retailer chose HawkSearch to boost its revenue by improving
product discovery within its catalog of over 40,000 products.
HawkSearch will make the online catalog easier to navigate through
instant engage, autocomplete, and unit of measure conversion. When
a customer first clicks into the search field, they are presented
with top categories and products based on the latest trending data
and personal history. As the user inputs queries with dimensions
such as ’30 in single hung window’ or ’50’ extension cord,’
HawkSearch’s Unit of Measure Converter will ensure the right
products appear regardless of the variety of ways a customer can
enter the unit of measure.
The retailer will use HawkSearch Recommendations to provide
personalized shopping for customers and product recommendations
that increase the average size of each order. HawkSearch
Recommendations is an AI powered product that suggests items to
shoppers based on their site navigation and search habits and
raises site conversions by highlighting items that shoppers are
likely to buy.
Ari Kahn, CEO of Bridgeline Digital, said, "Our partnership with
this building supplies chain demonstrates our ongoing commitment to
building companies with eCommerce sites. HawkSearch's advanced
search functionalities are crucial for navigating large complex
product catalogs, ensuring users an efficient and successful online
shopping experience."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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