BOCA RATON, Fla., July 16, 2019 /PRNewswire/ -- Celsius Holdings,
Inc. (Nasdaq: CELH), maker of the leading global fitness drink,
CELSIUS®, today announced that the company has made
noteworthy progress in the build out of its national distribution
network which now includes over 50 regional direct store delivery
(DSD) partners, many of which are premier beverage
distributors.
"The accelerated rate of growth Celsius is achieving in the US
market has positioned the company to translate these impressive
gains into the buildout of our national DSD platform, which we
expect to achieve full coverage across the country in the next 12
months if not sooner," commented John
Fieldly, President and Chief Executive Officer. "With the
national rollout through Target, CVS, Rite-Aid, Food Lion, 7-11 and
others, the well-coordinated efforts by our sales team to leverage
these national accounts into new regional DSD partners has been
both impressive and continues to scale rapidly. We are seeing
significant opportunities to further build across all market
channels, especially in the convenience vertical where Celsius is
significantly outpacing all competitors in sales growth
metrics. We continue to garner significant interest from the
best distributors in the country, further supporting our momentum
and broadening our retail availability through 2019 as we leverage
our partners' networks driving further accessibility of our
products."
Celsius has seen the most significant expansion within the
independent Anheuser-Busch wholesaler network which has increased
from 6 distribution agreements within their wholesaler network to
23 since February of 2019. In addition, the company has also
expanded within the Miller Coors, Pepsi and Keurig Dr Pepper
affiliated wholesalers as well as leading independent distributors
such as Big Geyser. With the accelerated expansion, Celsius now has
approximately 1,500 wholesaler representatives selling Celsius
nationwide.
Jon McKillop, EVP of Sales,
North America added, "Celsius
continues to attract the attention of top tier DSD partners across
the United States. We now are contracted with 50+ DSD's, many
of them the premier beverage distributors within their given
markets. Our team has successfully added new partners every month
and we are starting to pursue current white space geographies to
fulfill our quest to have coast to coast coverage."
Interested in carrying CELSIUS® as a distributor
or in your retail cooler? Contact SALES@CELSIUS.COM
About Celsius Holdings, Inc.
Celsius Holdings,
Inc. (Nasdaq: CELH), founded in April
2004, is a global company with a proprietary, clinically
proven formula for its brand CELSIUS®. Celsius Holdings,
Inc. has a corporate mission to become the global leader of a
branded portfolio consisting of proprietary, clinically proven
innovations which offer significant health benefits.
CELSIUS®' Original Line comes in nine delicious
sparkling and non-carbonated flavors in sleek 12oz cans and is also
available in single-serve powdered packets. CELSIUS®'
Stevia Sweetened Line is available in four refreshing flavors and
the line is naturally caffeinated and naturally sweetened.
New to the portfolio, trainer-grade CELSIUS HEAT™ offers an
additional 100mg of caffeine over CELSIUS®, to total
300mg per can, and also contains 2,000mg of L-citrulline, a
vasodilator. CELSIUS HEAT™ is sold in 16oz cans and is available in
five carbonated flavors. CELSIUS HEAT™ is a thermogenic pre-workout
drink and targets professional trainers, competitive athletes, the
military and first responders. CELSIUS HEAT™ was developed for
those seeking a trainer-grade version of CELSIUS® versus
the Original Line, which is sold in a smaller can package and
appeals to the masses as an active lifestyle brand.
CELSIUS® has zero sugar, no preservatives, no
aspartame, no high fructose corn syrup, and is non-GMO, with no
artificial flavors or colors. The CELSIUS® line of
products is Certified Kosher and Vegan. CELSIUS® is also
soy and gluten free and contains very little sodium.
CELSIUS® is sold nationally at fitness clubs, 7-Eleven,
Sprouts, The Fresh Market and key regional retailers such as HEB,
Publix, Winn-Dixie, Harris Teeter,
Shaw's, Food Lion, CVS and many others.
CELSIUS®' functional claims are backed by
six published university studies. The first study was
conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next
five years. The studies were published in peer-reviewed journals
and validate the unique benefits that CELSIUS® provides.
For more information, please visit www.celsiusholdingsinc.com.
Investor Relations:
Cameron
Donahue
(651) 653-1854
cameron@haydenir.com
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SOURCE Celsius Holdings, Inc.