ST. LOUIS, Sept. 6, 2011 /PRNewswire/ -- Charter
Communications, Inc. (NASDAQ: CHTR) has chosen St. Louis Rams'
quarterback Sam Bradford to star in
its latest advertising campaign. Charter is the first large
St. Louis company Mr. Bradford has
contracted with to serve as spokesperson.
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Charter also recently inked an expanded sponsorship agreement
with the St. Louis Rams. "There are significant similarities among
our two organizations," said Michael
Lovett, Charter President and CEO. "Both organizations are
dedicated to delivering excellence in our home town of St. Louis and beyond. We're well positioned to
take great strides this year as well, building on improvements
already noted by our fans and customers across the nation."
Given the long-standing relationship between Charter and the
Rams, second-year quarterback Bradford was a natural fit for
Charter's "Hometown Superstar" campaign. Bradford along with other
Charter customers and employees will be featured in the campaign,
which kicks off September 6 on cable
and broadcast networks, in print ads, online and via outdoor
media.
"Sam's dedication, work ethic and leadership are inspiring, and
we're thrilled to have a Rams standout – and Charter customer –
support this effort," said Allan
Samson, Senior Vice President, Marketing for Charter. "Sam's
ability to stay focused during challenging times both on and off
the field and the respect he shows passionate St. Louis fans are admirable. That kind of
energy and dedication is what motivates the Charter team as
well."
According to Bradford, starring in a Charter commercial was a
new role for him, with a producer calling the plays. "It's
something I couldn't have done if I didn't really enjoy my own
experience as a Charter customer," he said.
It's a new and promising season for Sam
Bradford and for Charter; both with talented teams. For
Charter, "working hard to be St.
Louis's next hometown superstar" means putting customers
first, offering new and enhanced products, winning new fans and
pleasing longtime supporters. And for Sam
Bradford it means rising to the top. "I go into every game
expecting us to win," Bradford said.
Rams' press conferences, interviews, studio shows and more will
be conducted in the newly renamed Charter Studio at Rams Park in
Earth City. Charter will also
carry additional Rams-related programming On Demand, including
player profiles, fan favorite, cheerleader footage, 87 area high
school games of the week, and much more original content.
"Working as a company and as individuals, Charter has lent its
support to the St. Louis area and
to the Rams," said Bob Reif, Chief
Marketing Officer of the Rams. "We look forward to continuing our
strong partnership with a hometown company that is innovative in
its field and quick to meet challenges. We appreciate Charter's
commitment to St. Louis and to the
Rams as we continue to build our brand both locally and
nationally."
Earlier this month, Charter and NFL Network announced a new,
long-term agreement for carriage of NFL Network. Charter, among the
largest cable and Internet service providers in the country, will
also offer customers the innovative NFL RedZone channel. NFL
Network and NFL RedZone are available in high definition on Charter
channels 710 and 711.
About Charter
Charter (NASDAQ: CHTR) is a leading broadband communications
company and the fourth-largest cable operator in the United States. Charter provides a full
range of advanced broadband services, including advanced Charter
TV® video entertainment programming, Charter Internet® access, and
Charter Phone®. Charter Business® similarly provides scalable,
tailored, and cost-effective broadband communications solutions to
business organizations, such as business-to-business Internet
access, data networking, business telephone, video and music
entertainment services, and wireless backhaul. Charter's
advertising sales and production services are sold under the
Charter Media® brand. More information about Charter can be found
at charter.com.
SOURCE Charter Communications, Inc.