Comcast Advertising Appoints Industry Innovator Pooja Midha as Chief Growth Officer
10 March 2021 - 9:15PM
Business Wire
In this role, Midha will oversee global
marketing and lead the evolution of a strategic vision to drive
growth and maximize the value of the company’s products within the
changing advertising ecosystem.
Comcast Advertising, a division of Comcast, today announced that
it has appointed Pooja Midha as its chief growth officer, a new
role within the organization.
In this new position, Midha will oversee global marketing across
Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s
newly launched sales development function. Midha and her team will
build awareness for each company’s differentiated value and
accelerate growth for local, regional and national market
opportunities. In addition, she will oversee and expand Comcast
Advertising’s brand offerings, with the goal of enhancing products
and solutions for the rapidly changing video marketplace. These
changes include the shift to audience-based advertising, the growth
of multi-screen content consumption, and an increasing emphasis on
data and campaign effectiveness.
Midha will report to Comcast Advertising President Marcien
Jenckes.
“Pooja has been a great partner and leader in the advanced
advertising space for many years. Now that she has joined our team,
we are beyond excited that she will channel her exceptional skills
and vision to help us drive growth during this time of true
transformation,” Jenckes said. “Her ability to sort through
complexity, synthesize technology and drive marketing innovation is
unmatched in the industry and will be invaluable to both our
company and our clients.”
“I’m thrilled to join the Comcast family at such an exciting
time for the company and the industry. The work that Comcast
Advertising is doing across Effectv and FreeWheel to more
effectively connect brands with their audiences and drive
measurable results is industry-leading and inspiring,” said Midha.
“I look forward to helping to propel this work and the company to
the next level.”
Midha has over 20 years of experience in the media and
advertising sector, with a track record of transforming businesses,
creating new models, developing brands and partnerships and
exceeding revenue goals. She has extensive knowledge of digital,
video and television advertising, from pioneering digital and
cross-screen strategies for major media companies and cable
networks, to shepherding new technologies focused on consumer
engagement and measurement for premium video.
Most recently, Midha served as president of advertising
technology company true[X]. She led the long-term corporate
strategy for the company, daily operations, P&L management and
product vision, moving the company to record revenue and operating
income. During her tenure, she also led true[X] through two
acquisitions and integrations, first to The Walt Disney Company in
2019, and then to Gimbal in 2020.
Prior to joining true[X], Midha was senior vice president,
digital ad sales and operations for the ABC Television Network. In
this role, in addition to setting and leading the digital sales
vision and managing a digital sales team, she led the development
of several new video offerings, including programmatic and
addressable advertising, major digital platform partnerships and
new products around social, custom ads and branded content. Before
joining ABC, Midha held a variety of senior sales and marketing
roles at Viacom, including roles at MTV Networks, MTV Networks
International and Nickelodeon. She started her career in
advertising sales at Dow Jones & Company.
Midha is a frequent industry spokesperson and thought leader,
and has won numerous awards, including being recognized as a
Multichannel News “Wonder Woman in Streaming” last year. She also
serves on the operating board of She Runs It, an industry
organization that aims to cultivate and promote female talent
throughout all levels in marketing, media and tech.
Midha holds a bachelor’s degree from Lehigh University and an
MBA from Columbia Business School. She lives with her husband and
two young daughters in New York City.
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast
Cable. As a global leader in media, technology and advertising,
Comcast Advertising fosters powerful connections between brands and
their audiences as well as between publishers, distributors, MVPDs,
agencies and other industry players. Effectv, its advertising sales
division, helps local, regional and national advertisers connect
with their audiences on every screen by using advanced data to
drive targeting and measurement of their campaigns. FreeWheel, its
media and technology arm, provides the technology, data enablement
and convergent marketplaces required to ensure buyers and sellers
can transact across all screens, across all data types and all
sales channels, in order to ensure the ultimate goal – results for
marketers. Comcast Cable, along with NBCUniversal and Sky, is part
of the Comcast Corporation (NASDAQ: CMCSA). Visit
www.comcastadvertising.com to learn more.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210310005332/en/
Media: Elaine Wong, 929-388-9098
elaine_wong@comcast.com
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From Apr 2024 to May 2024
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From May 2023 to May 2024