Atari & Pariplay Announce a Worldwide Long Term Strategic Partnership to Bring Atari Classic Brands to Real Money Gambling Fo...
16 April 2014 - 6:00AM
Marketwired
Atari and Pariplay Announce a Worldwide Long Term Strategic
Partnership to Bring Atari Classic Brands to Real Money Gambling
Formats
Atari and Pariplay to Create a Custom Atari iGaming Platform;
Pariplay to Also Develop and Distribute Atari-Branded Games Through
the Pariplay Network
NEW YORK, NY and EDISON, NJ--(Marketwired - Apr 15, 2014) -
Atari, one of the world's most recognized publishers and producers
of interactive entertainment, and Pariplay, part of a joint venture
with Majesco Entertainment Company (NASDAQ: COOL) and a
high-performance gaming technology company and developer of iGaming
and iLottery programs, today announced a strategic partnership to
launch Atari's video game brands across real money gambling
formats, including iLottery, social, online and mobile platforms.
In addition, Pariplay will distribute Atari branded games
throughout the Pariplay network.
Slated for launch in Q4, the Atari real money gambling web site
will feature games from the Company's robust portfolio of iconic
properties, including arcade classics like Centipede®,
Asteroids®, Tempest®, Pong®, and Missile
Command®, among others.
Furthermore, all games will be available in the Pariplay network
for operators to run these games through their sites. Pariplay
designates several of the most successful Atari brands to its
iLottery network enabling lotteries to host the next generation of
fixed-odds and predetermined outcome games.
"Atari was a pioneer in the interactive entertainment space,
having built tremendous brand equity through their rich suite of
beloved brands," said Gili Lisani, CEO Pariplay. "We are proud to
steward their entry into the evolving iGaming category where
players can engage with their properties in exciting new
ways."
Added Fred Chesnais, Chief Executive Officer of Atari, Inc.:
"Pariplay's expertise in the real money gambling category
coupled with their solid back-end architecture makes them an ideal
partner. This initiative, coupled with our recent FlowPlay social
casino announcement, supports our broader vision to expand Atari's
legacy properties outside of the gaming field."
Pariplay remains focused on bringing premier entertainment
properties to the iGaming and iLottery arena via its own
established network and proprietary leading technology. The Company
is part of a joint venture with Majesco Entertainment Company which
helps accomplish this objective through a unique synergy across
teams and resources.
About Pariplay Pariplay, Ltd., a licensed online gambling
operator headquartered in the Isle of Man, provides full turnkey
solutions for the expanding international gaming and national
lotteries markets. Utilizing its specialized knowledge of the
gaming industry along with its proprietary gaming technologies,
Pariplay operates both fixed odds and random based online and
mobile games for use in real money online games, social casinos and
lottery systems. Pariplay's parent company, GMS Entertainment, is
50% owned by video game publisher Majesco Entertainment
Company. For more information, please visit our website at
pariplayltd.com.
About Majesco Entertainment Company Majesco Entertainment
Company is an innovative developer, marketer, publisher and
distributor of interactive entertainment for consumers around the
world. Building on more than 25 years of operating history, the
company develops and publishes a wide range of video games on
console, handheld and mobile platforms, as well as digital networks
through its Midnight City label. Majesco also owns 50% of GMS
Entertainment, the parent company of online gaming company
Pariplay, which specializes in iGaming, iLottery and social gaming.
Majesco is headquartered in Edison, NJ and the company's shares are
traded on the Nasdaq Stock Market under the symbol: COOL. More info
can be found online at majescoent.com or on Twitter at
twitter.com/majesco.
About Atari Atari (www.atari.com) is a multi-platform, global
interactive entertainment and licensing company. Atari owns
and/or manages a portfolio of more than 200 games and franchises,
including world renowned brands like Asteroids®, Centipede®,
Missile Command® and Pong®, (which were part of the classic gaming
innovations from Atari founded in 1972), Test Drive®, and
RollerCoaster Tycoon®. Atari capitalizes on these powerful
properties by delivering compelling games online (including
browser, mobile and digital download), for PC, smartphones and
tablets and other connected devices. As a licensor, Atari
extends its brand and franchises into other media, merchandising
and publishing categories.
© 2014 Atari Interactive, Inc. All rights reserved. Atari
word mark and logo are trademarks owned by Atari Interactive,
Inc.
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