NEW YORK, Aug. 4, 2021 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the global technology company that provides the
world's leading Commerce Media Platform, today announced a new
milestone: leading consumer electronics retailer, Best Buy, a
longstanding Criteo customer, has signed on to the company's retail
media ecosystem and platform. As of August, advertisers can
use Criteo's cross-retailer, self-service platform to reach
BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada. Through sponsored products, the
platform will help customers further discover and purchase the
products they need.
"The full range of tech products and services that we provide to
customers have helped us build relationships with them that extend
well before and after they use their technology," said Frank Crowson, Chief Marketing Officer at Best
Buy. "First-party data helps us enhance the customer experience
both in stores and on BestBuy.com. By joining Criteo's retail media
platform, we'll be able to better serve our customers with relevant
content we know they're looking for when shopping online."
As consumers continue to flock to e-commerce websites, Criteo's
retail media platform enables brand marketers and agencies to reach
consumers across leading e-commerce sites, while executing
campaigns with full transparency and control. Fueled by Criteo's
Artificial Intelligence, Criteo's retail media ads conform to the
same targeting and personalization as retailers' organic product
placements, ensuring a seamless and relevant shopper
experience.
Today, Best Buy generates $47
billion in annual revenue. With Best Buy joining the retail
media platform, Criteo will continue to power sponsored product ads
for Best Buy while enabling advertisers to leverage several
formats, targeting options, and flexible measurement models to
address the entire customer journey.
"Having worked together since 2015, we've seen Best Buy
continuously evolve to meet the needs of their customers and create
a uniquely loyal base of shoppers," said Geoffroy Martin, EVP and General Manager, Growth
Portfolio at Criteo. "Brands and agencies see tremendous value in
reaching Best Buy customers and, as part of our retail media
ecosystem, advertisers have access to the most flexible tools for
delivering a relevant experience."
Retail media is a central piece to Criteo's Commerce Media
strategy, and – together with its performance marketing, audience
targeting, and contextual advertising capabilities – is essential
to helping marketers and media owners work together to drive
trusted and impactful commerce outcomes.
For more information on Criteo's retail media ecosystem and
platform, visit here.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the COVID-19 pandemic on our employees, operations,
revenue and cash flows, uncertainty regarding our ability to access
a consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing Revenue
ex-TAC, as well as risks related to future opportunities and plans,
including the uncertainty of expected future financial performance
and results and those risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in the Company's SEC filings
and reports, including the Company's Annual Report on Form 10-K
filed with the SEC on February 26,
2021, and in subsequent Quarterly Reports on Form 10-Q as
well as future filings and reports by the Company. Importantly, at
this time, the COVID-19 pandemic continues to have a significant
impact on Criteo's business, financial condition, cash flow and
results of operations. There are significant uncertainties about
the duration and the extent of the impact of the virus.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company that provides the world's leading Commerce Media
Platform. 2,500 Criteo team members partner with over 20,000
marketers and thousands of media owners around the globe to
activate the world's largest set of commerce data to drive better
commerce outcomes. By powering trusted and impactful
advertising, Criteo brings richer experiences to every consumer
while supporting a fair and open internet that enables discovery,
innovation and choice. For more information, please visit
www.criteo.com.
Criteo Public Relations
Jessica Meyers, Director, PR,
Americas, j.meyers@criteo.com
Best Buy Public Relations
Keegan Shoutz, keegan@bestbuy.com
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SOURCE Criteo