Citrix Data Shows New Trends in Mobile Subscriber Data Usage
03 September 2014 - 11:00PM
Business Wire
Latest Citrix Mobile Analytics Report Reveals
Subscriber Preferences and the Impact of Video on Mobile
Networks
Today, Citrix released the Citrix Mobile Analytics Report for
the second half of 2014. The Mobile Analytics Report provides
insight into subscriber behavior and related factors that determine
quality of experience (QoE) for mobile data services. Key findings
from the report include:
Mobile Video on LTE Surpasses 3G
The latest report finds that mobile subscribers on LTE networks
are 1.5 times more likely to watch video than subscribers on 3G
networks. Those LTE-surfing subscribers are also viewing longer -
76 percent of Netflix viewers watch for more than five minutes when
viewing over LTE but only 65 percent do so when watching over 3G –
and watching higher resolution content.
Subscribers Get Social with Mobile
Social networking is the most popular mobile application
category, with 40 percent of mobile subscribers engaging daily.
According to the report, 47 percent of social networking data can
be attributed to video and 40 percent to images. Taking a regional
view, North American and the Middle Eastern subscribers have the
highest video consumption on social networks with video data volume
constituting 59 percent and 62 percent of total volume,
respectively. Meanwhile, video consumption accounts for 39 percent
of European mobile social networking data usage, with APAC
following closely behind at 35 percent.
You’ve Been Served: Mobile Ads
On a given day, half of mobile data subscribers are served ads
over the mobile network and the mix of ad types is changing
rapidly. The latest report finds that there has been a 20 percent
increase in mobile video ads since the beginning of 2014, as brands
are increasingly using this medium to make their pitch rather than
with traditional banner ads. Last year, Citrix found that one video
ad was served for every 20 banner ads served over mobile. This
year, the ratio has increased to one video ad for every 16 banner
ads served.
“Providing network operators with insight into the types and
volumes of content mobile subscribers are consuming helps them to
identify trends in subscriber behavior and to adjust their networks
accordingly,” said Mark Davis, senior director of product
marketing, Service Provider Platforms at Citrix. “The mobile data
experience continues to be a key contributor to subscriber
satisfaction or lack thereof. Knowledge about how the network is
being used combined with the tools to enhance the mobile data
experience are fundamental to establishing a differentiated data
service.”
Methodology
The findings in the Citrix Mobile Analytics Report are generated
from the ByteMobile mobile data traffic reporting solution. The
Mobile Analytics Report anonymously sources data traffic statistics
from the 3G and 4G networks of the Citrix global tier-one customer
base.
About Citrix
Citrix (NASDAQ:CTXS) is a leader in virtualization, mobility
management, networking and cloud infrastructure to enable new ways
for people to work better. Citrix solutions help IT and service
providers to build, manage and secure, virtual and mobile
workspaces that seamlessly deliver apps, desktops, data and
services to anyone, on any device, over any network or cloud. This
year Citrix is celebrating 25 years of innovation, making IT
simpler and people more productive with mobile workstyles. With
annual revenue in 2013 of $2.9 billion, Citrix solutions are in use
at more than 330,000 organizations and by over 100 million people
globally. Learn more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
statements involve a number of factors that could cause actual
results to differ materially, including risks associated with the
impact of the global economy and uncertainty in the IT spending
environment, including in revenue growth and recognition of
revenue, products and services, their development and distribution,
product demand and pipeline, economic and competitive factors,
including risks associated with international growth and IT
consolidation, as well as other risks detailed in the Company's
filings with the Securities and Exchange Commission. Citrix assumes
no obligation to update any forward-looking information contained
in this press release or with respect to the announcements
described herein.
Citrix® and ByteMobile® are trademarks, service marks and/or
registered trademarks of Citrix Systems, Inc. in the United States
and other countries. All other trademarks, service marks and
product names used herein are the property of their respective
owners.
CitrixFor Media Inquiries:Stacey Keegan,
408-327-7754stacey.keegan@citrix.comTwitter: @ByteMobile,
@CitrixPR
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