Program forms central pillar of a plan designed
to increase opportunity and profitability for partners,
highlighting a significant commitment to channel growth
Citrix today launched a new channel program, designed to help
partners fully leverage its expanding portfolio of solutions to
keep pace with the rapid rate of technological change and increase
their competitiveness in the marketplace. With the innovative new
Citrix Solution Advisor (CSA) program, partners will be equipped to
realize faster revenue growth by investing in and leveraging
technology specialization to differentiate their capabilities and
offerings to ensure customers derive maximum value from Citrix
solutions. The new program will offer the nearly 9,000 Citrix
Solution Advisors, across the globe, simplified certification,
adjusted revenue requirements and new incremental benefits and
incentives.
Citrix Specializations, the cornerstone of the program, will
qualify, brand, recommend and reward partners for demonstrated
technical competency, end-to-end sales capability and service
delivery to customers. The Specialization program is comprised of
tracks that offer partners the opportunity to self-select the
technical category that best reflects their current business model
and then add other competencies as their business evolves. Each
track equips partners to acquire technical expertise and best
practices for implementation success with Citrix solutions in the
areas of virtualization, mobility management and networking.
The new CSA program is the central pillar of the new Citrix
Partner Growth Plan, designed to help CSAs achieve significant
year-over-year revenue growth. The plan includes three additional
pillars, including field and partner collaboration, focused partner
enablement across the customer lifecycle, and robust demand
generation focused on multi-touch marketing campaigns.
Citrix will focus on energizing collaboration and engagement
between our field teams and partners by aligning partners and
Citrix field sales resources to focus on opportunities in specific
customer segments, and simplified and accelerated incentive
approvals.
Citrix recognizes that the key to continued and sustainable
partner productivity is enablement and will introduce new tools,
resources and programs. These additional investments are targeted
to maximize efficiency of partners at every stage of the sales and
services lifecycle from technical skills development, sales
execution through to successful implementation of solutions.
To expand the breadth and depth of integrated solutions across
apps, desktops, data and collaboration delivered by the partner
community, Citrix believes that CSAs play a critical role in demand
generation and new customer acquisition. To enhance partners’
marketing capacity and effectiveness, Citrix will help partners
identify growth opportunities in target markets and enable them to
better plan and execute effective multi-touch marketing campaigns,
made available through best-in-class marketing platforms.
The Partner Growth Plan launches on January 13 with the new CSA
Program and Specializations taking effect immediately. The
remaining three pillars will be strategically rolled out over the
next 12 months.
Quotes
“Citrix continues to innovate, improve and adapt its channel
programs as it recognizes that channel partners are the driving
force behind the company and are integral to its overall success
and the success of our shared customers. Through our new
Citrix Solution Advisor program with Specializations, we are
helping partners differentiate themselves from their competition
and deliver an outstanding experience for their customers. Our new
partner sales onboarding process complements our Specialist tracks
and will enable our partners to better capitalize on market
opportunities.” Carlos Sartorius, senior vice president, Worldwide
Sales and Services, Citrix
“We have been and continue to be fully committed to making
Citrix the most profitable business for our partners and enabling a
best-in-class experience for our joint customers. The new channel
program with Specializations will help our Solution Advisors drive
higher satisfaction, confidence, and loyalty with their customers
and, in turn, realize significant year-over-year revenue. We will
continue to innovate our channel program, tools and resources to
ensure that our partners can differentiate themselves and gain a
competitive edge in the market.” Tom Flink, vice president,
Channels & Market Development Sales, Citrix
“The launch of Specializations as part of the Citrix Solution
Advisor program is a natural and well thought out evolution of
Citrix’s already successful partner program. IDC’s experience of
the program in the past has been that it is well structured and has
clear rewards for partner exhibiting the right behaviors. The
addition of specializations, with the same guiding principles of
clarity and clear rewards, allows the Citrix partner ecosystem to
grow with Citrix, and also differentiate within the ecosystem.”
Steve White, Program Director, IDC Channels and Alliances
“Solution Providers are under intense pressure to transform
their businesses today, which requires them to expand beyond their
traditional comfort zones. Both sales and services teams must learn
to engage in high-level customer conversations around business
outcomes, and Citrix’ new CSA program has been developed with this
imperative in mind with a focus on Specialist Tracks that are
paired with enhanced financial incentives. These incremental
rewards motivate partner investment in the same technical, sales
and services skills that will make partner transformation both
faster and more profitable, and ultimately sustainable. Sounds a
lot like win-win-win to me.” Kevin Rhone, Director, ESG
Channel Acceleration
“With the Citrix Partner Growth Plan, Citrix is demonstrating
that it has listened to its partners and is providing what we need
to be successful in an increasingly competitive market. Today’s
announcement shows Citrix commitment through enhanced sales and
field collaboration, strengthened partner enablement, and robust
co-marketing opportunities.” Frank Pulliza, Co-Founder and COO, LPS
Integration
“Our customers look to us for the deep technical expertise and
solutions that help their employees work more efficiently and
ultimately drive success for their business. The new Citrix CSA
program with specializations will continue to provide us with the
training required to address our customers’ most difficult
networking, virtualization and mobility management challenges, and
the competitive differentiation that will enable us to win business
in today’s market.” Rachel Evans, general manager, Business
Development, Long View Systems
Related Links
- Citrix Solution Advisor Specialist web
page
- Blog: Sneak Peak of the New Citrix
Solution Advisor Program
Follow Citrix
- Twitter: @Citrix
- Facebook: Citrix
About Citrix
Citrix (NASDAQ:CTXS) is a leader in mobile workspaces, providing
virtualization, mobility management, networking and cloud services
to enable new ways to work better. Citrix solutions power business
mobility through secure, personal workspaces that provide
people with instant access to apps, desktops, data and
communications on any device, over any network and cloud. With
annual revenue in 2013 of $2.9 billion, Citrix solutions are in use
at more than 330,000 organizations and by over 100 million users
globally. Learn more at www.citrix.com.
For Investors
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Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
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© 2015 Citrix Systems, Inc. All rights reserved. Citrix® is a
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Citrix Systems, Inc.Jason L. Wyse,
786-449-3740jason.wyse@citrix.comTwitter: @CitrixPR
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