SHANGHAI, Jan. 18, 2021
/PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada" or the
"Company"), China's leading local
on-demand delivery and retail platform, announced that JD Daojia
("JDDJ") has collaborated with the Consulate General of the
Republic of Chile in Shanghai and the Chilean Cherry Committee
of the Chilean Fruit Exporters Association (ASOEX) to launch
"JDDJ Chilean Cherry Online Shopping Festival" on January 17, 2021 in partnership with over 20
leading retailers such as Walmart, Yonghui Superstores, CR
Vanguard, and Pagoda.
Nicolás Silva, the Business Development Manager at the Trade
Commission of Chile in
Shanghai, attended JDDJ's Chilean
cherry livestreaming e-commerce event on Sunday, where he
introduced Chilean cherries to Chinese consumers. During the
livestreaming event, same-day sales of Chilean cherries on JDDJ was
up 133% from last Sunday, creating an online shopping trend for the
Chinese New Year Festival.
Bo Yang, Head of JDDJ's Fresh
Food Business Department, said: "Cherries are mainly imported from
Chile in the Chinese market. To
meet consumers' need, JDDJ is partnering with the Chilean Consulate
and ASOEX to shorten the supply chain between country of origin and
distributors. Through these efforts we are improving the quality of
cherries available in our platform, ensuring a consistent supply,
while maintaining lower prices."
Charif Christian Carvajal, the
Marketing Director for Europe and
Asia at ASOEX, said: "Chilean
cherries are not only a good choice for Chinese New Year gifts, but
are also a very healthy fruit choice for daily life. This
partnership will allow our delicious red cherries to spread health
and happiness to more consumers in China. With the on-demand retail and delivery
advantages of JDDJ's platform, consumers will be able to
conveniently purchase Chilean cherries that will arrive to their
homes faster and better than ever."
At JDDJ's livestreaming event on Sunday, Mr.Silva introduced the
climate conditions, planting techniques, manual picking process,
and nutritional value of the Chilean cherries. Together with a
professional sugar painting teacher, Mr. Silva painted a cherry
using sugar. This livestreaming event attacted a total of 380,000
online viewers. When consumers placed orders at the livestreaming
room, the Chilean cherries were delivered from JDDJ's partner
stores, located within three to five kilometers from where the
orders were placed. Consumers received the cherries at their homes
within one hour.
This year, global exports of fresh Chilean cherries are expected
to increase by 38.3% to 316,184 tons, becoming a new export record,
despite challenges faced by the fruit industry during the current
global pandemic. The Chilean government and its departments have
taken several measures in response to the special circumstances of
this year, while growers and exporters have invested in safety and
hygiene efforts in their orchards and packing chain to safeguard
the entire production and export supply chain.
The Chilean fruit industry not only complies with national
regulations, but also effectively implements the preventive
measures recommended by the World Health Organization and the Food
and Agriculture Organization of the United Nations, including
social distances in production plants, mandatory mask wearing, and
reinforcement of good hygiene practices while commuting to and from
work, in the workplace, and even at home. Safety measures are also
implemented in the orchards and during the packaging of the
products, such as the disinfection of containers before departure
for China.
Leveraging the Livestreaming E-Commerce Model with One-Hour
Delivery, JDDJ helps brands connect online and offline sales
systems, promote sales at offline retail stores and bring new
growth drivers in sales on O2O channels. In addition to bringing
new online traffic, this model can also reach young customers who
rarely visit brick and mortar stores. JDDJ has cooperated with
dozens of famous brands such as P&G, Unilever, and PepsiCo to
livestream promotions.
As the 2021 Chinese New Year Festival approaches, JDDJ has
cooperated with over 100,000 brick and mortar stores and numerous
brands to kick off the online shopping festival campaign. The
bright and luscious Chilean cherries are a must-have product for
the consumers in China this New
Year season.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfillment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group