Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, continues its
partnership with the Kraft Group, New England Patriots and New
England Revolution with 14 new LED displays added to the venue in
2023, including the largest outdoor videoboard in a sports venue in
the country. The installation took place over the course of this
spring and summer at Gillette Stadium in Foxborough, Massachusetts.
The project adds 14 displays totaling more than
29,500 square feet, bringing a total of 47 Daktronics LED displays
and a combined 48,500 square feet of digital canvas to Gillette
Stadium to engage and entertain their audiences.
“Daktronics has been providing our LED displays and
have been a tremendous partner since we opened Gillette Stadium in
2002,” said Gillette Stadium Chief Operating Officer Jim Nolan.
“Their products provide the highest resolution in the industry and
the brilliant colors bring our fans closer to the action. This
year’s installations, especially the addition of the nation’s
largest outdoor videoboard at a sports venue, will greatly enhance
the day of game experience for our fans.”
North End Zone DisplaysLocated in
the north end zone, the new curved-radius video display measures 60
feet high by 370 feet wide, totaling 22,200 square feet. Its convex
curvature mimics the stadium’s architecture.
Much like the south end zone display, this new
installation is capable of variable content zoning allowing it to
show one large image or multiple zones of video and content to keep
fans immersed in the action at Gillette Stadium. Any combination of
live video, instant replays, up-to-the-minute statistics, game
information, graphics, animations and sponsorship messages can be
displayed. Both end zone displays at Gillette Stadium will now rank
in the top 10 among the largest video boards in professional
football.
Just below the main video board in the north end
zone is an additional ribbon board measuring 10 feet high by 214
feet wide. The end zone also features a field level outdoor display
measuring 3.5 feet high by 82 feet wide on the recently announced
Bud Light Celebration Beer Hall and a display in front of the newly
renovated “Row of Honor” measuring 5 feet high by 30 feet wide for
additional messaging opportunities to highlight the names of the
men and women who have served and will be honored at every ticketed
event at the stadium. The main video board, as well as the ribbon
and field-level displays, all feature 10-millimeter pixel
spacing.
“Gillette Stadium continues its strong commitment
to the overall fan experience by continually improving technology
at its facility, including new LED displays installed over the past
few seasons and a massive end zone video display that was installed
this year,” said Daktronics President and CEO Reece Kurtenbach.
“Their team is fantastic to work with and we’re proud to continue
our longstanding partnership with the Kraft Group.”
Additional DisplaysAs fans enter
from the north, they will be welcomed to the stadium through the
TicketMaster gate featuring a canopy that measures 3.5 feet high by
163 feet wide and features a tight 5.9-millimeter pixel spacing.
Two indoor displays, measuring 18 feet high by 64 feet wide, and an
elevator display, measuring 9 feet high by 16 feet wide, will be
installed in the G-P Atrium to capture fans attention when inside
the premium area. These three displays feature 2.5-millimeter pixel
spacings to deliver crisp, clear imagery as they help immerse fans
in the live event experience.
The “Gillette Stadium” channel lettering above the
north end zone displays will also be brought to light, in
conjunction with DCL (Design Communications, Ltd.), with full-color
LED modules, which can change colors and content. These channel
letters measure 14 feet high by 108 feet wide and feature
10-millimeter pixel spacing. Also working with DCL, five
double-sided pylon displays are being added in the Enel Plaza. Each
display features 3.9-millimeter pixel spacing and measures 6.5 feet
high by 5 feet wide to bring additional excitement to the plaza for
all stadium events.
Bringing the installation together is Daktronics
Show Control system, which was upgraded at Gillette Stadium in
2022. This industry-leading control system provides a combination
of display control software, world-class video processing, data
integration and playback hardware that forms a powerful yet
user-friendly production solution. For more information on Show
Control, visit www.daktronics.com/show.
About Gillette Stadium Gillette
Stadium, located in Foxborough, Mass., is New England’s premier
sports and entertainment venue. The 64,628-seat stadium is the
full-time home to the NFL’s six-time Super Bowl Champion New
England Patriots and the New England Revolution of Major League
Soccer. It is also one of the world’s top-grossing concert venues,
according to Billboard and Pollstar. Gillette Stadium has hosted
several notable sporting events, including the 2016 NHL Winter
Classic, international soccer matches, NCAA athletics, professional
lacrosse, motor sports and the Massachusetts high school football
state championships. In 2023, it will host the Army-Navy Game and
is already selected to host FIFA Men’s World Cup matches in 2026.
In 2021, Gillette Stadium served as the northeast’s first
large-scale COVID-19 vaccination site and administered more than
610,000 vaccinations. For more information, visit
www.GilletteStadium.com or follow @GilletteStadium on Twitter,
Instagram, TikTok and Facebook.
About DCLDCL (Design
Communications Ltd.) is an award-winning manufacturer of specialty
architectural elements, custom signage, and integrated digital
media for the built environment. With people, experience, and
knowledge, DCL partners with architects and designers to provide
innovative solutions for notable projects worldwide. Our commitment
to our client's vision, the design process, and consistently
delivering an unparalleled product and experience is our greatest
success. To learn more about our custom manufacturing, fabrication
and installation services, visit
http://www.designcommunicationsltd.com.
About DaktronicsDaktronics helps
its customers to impact their audiences throughout the world with
large-format LED video displays, message displays, scoreboards,
digital billboards, audio systems and control systems in sport,
business and transportation applications. Founded in 1968 as a
USA-based manufacturing company, Daktronics has grown into the
world leader in audiovisual systems and implementation with offices
around the globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary
Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 and is
intended to enjoy the protection of that Act. These
forward-looking statements reflect the Company's expectations or
beliefs concerning future events. The Company cautions that these
and similar statements involve risk and uncertainties which could
cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market
conditions, management of growth, timing and magnitude of future
contracts and orders, fluctuations in margins, the introduction of
new products and technology, the impact of adverse weather
conditions, increased regulation and other risks described in the
company's SEC filings, including its Annual Report on Form 10-K for
its 2022 fiscal year. Forward-looking statements are made
in the context of information available as of the date stated. The
Company undertakes no obligation to update or revise such
statements to reflect new circumstances or unanticipated events as
they occur.
MEDIA RELATIONS
Justin OchsnerPublic Relations/MarketingTel
605-692-0200Email justin.ochsner@daktronics.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/b7510601-39fe-4930-9ee1-69eaabaa5a51
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