ENGLEWOOD, Colo., Dec. 15, 2017 /PRNewswire/ -- For the past few
holiday seasons, one controversial question continues to surface:
is Die Hard a Christmas movie? Today, DISH is taking an
official stance to help settle the debate. Yes, Die Hard is
a Christmas movie, and in celebration of this fact, DISH is gifting
customers access to this hotly-debated Christmas classic. In what
the company has coined the "12 Days of Die Hard," customers
can watch Die Hard on-demand beginning today through
Tuesday, Dec. 26. Yippee-ki-yay,
movie lovers.
"Every December, Americans engage in the national online
conversation about whether Die Hard is a Christmas movie,"
said Jay Roth, DISH CMO. "So this
year, we went into the archives to look at historical TV viewership
on DISH, and we're calling it: Die Hard is a Christmas
movie."
Based on DISH anonymized bulk viewership behavior, extrapolated
to the U.S. population, here's what was discovered:
- Last Christmas Eve, 1.3 million people watched Die
Hard, with 2.4 million viewing the movie at some point
during the holiday season. This number jumps to 4.3 million
if you count Die Hard 2, which is also a Christmas
movie.
- Die Hard was the 10th most-watched
movie last Christmas Eve, meaning that more Americans watched
Die Hard than holiday-favorites, Miracle on
34th Street, Home Alone and The Santa
Clause.
DISH first helped to fuel this seasonal pop culture debate with
the November 2017 release of its TV
spot, "Santa." In the spot, Santa Claus uses DISH's new voice
remote to quickly find his favorite Christmas movie, Die
Hard. The new DISH voice remote interprets natural language to
generate and select content, and is available to all new Hopper
customers at no additional cost.
The "12 Days of Die Hard" runs on DISH from Dec.15-26. To
access the Die Hard VOD, an Internet-connected set-top box
is required.
For additional information on Die Hard viewership during
the holiday season, visit The DIG blog.
About DISH
DISH Network Corporation is a connectivity company. Since 1980,
DISH has served as the disruptive force in the pay-TV
industry, driving innovation and value on behalf of consumers.
Through its subsidiaries, the company provides television
entertainment and award-winning technology to millions
of customers with its satellite DISH TV and streaming
Sling TV services. DISH operates a national in-home
installation workforce, as well as an advertising sales group
delivering targeted advertising solutions on DISH TV and Sling
TV. In addition to its TV services, DISH has commenced
buildout of a nationwide narrowband "Internet of Things" network
that will apply capacity from its strategic spectrum
portfolio. DISH Network Corporation (NASDAQ: DISH) is a
Fortune 200 company.
For more information on DISH TV products and services, visit
www.dish.com
For more information on Sling TV products and services, visit
www.sling.com
For company information, visit about.dish.com
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Follow @DISHNews on Twitter: twitter.com/DISHNews
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SOURCE DISH