CANTON, Mass., Nov. 13, 2017 /PRNewswire/ -- With the
holiday season but days away, Dunkin' Donuts, in partnership with
Masterpass by Mastercard, today launched a new Perks Week, bringing
five days of presents to its most loyal guests, including free
beverages. Beginning today and continuing through Friday, November 17, Dunkin' Donuts' popular
Perks Week program brings the more than 7.5 million members of the
DD Perks® Rewards Program a special daily deal, as well as a
special week-long offer. All offers are open to both existing DD
Perks members and anyone who enrolls during the week.
All week long, new and existing members who reload their Perks
enrolled DD Card using Masterpass, the digital payment service from
Mastercard, will receive $5 loaded
directly onto their enrolled DD Card. Customers using auto reload
will not qualify for the $5 reload
bonus.
Daily deals for this Perks Week include:
- Monday, 11/13: Earn a free beverage (200 points) by
enrolling in Auto Reload (limit one per DD Perks member.)
- Tuesday, 11/14: Buy a Medium Hot or Iced Coffee after
12 p.m. via On-the-Go Mobile Ordering
and get 100 bonus points (limit one per DD Perks member.)
- Wednesday, 11/15: Earn double points on all On-the-Go
Mobile Ordering purchases.
- Thursday, 11/16: Earn a free beverage (200 points) for
using On-the-Go Mobile Ordering (limit one per DD Perks
member.)
- Friday, 11/17: Purchase a Large or Extra Large Hot
Coffee and earn 100 bonus points (limit one per DD Perks
member.)
Additionally, all DD Perks members who make a purchase through
On-the-Go Mobile Ordering on Thursday,
November 16 will be entered to win a $5,000 Ultimate Shopping Spree Sweepstakes. No
Purchase Necessary. 18+. US only. Ends 11/16/17. For details on how
to enter without purchase, and for official rules, please
visit http://ddsweeps.com/.
Dunkin' Donuts now has more than 7.5 million DD Perks members.
According to Sherrill Kaplan, Vice
President of Digital Marketing and Innovation for Dunkin' Donuts
U.S., the Perks Week program has proven to be a popular way for the
brand to recognize its most loyal guests. "We are excited to bring
back this program again, rewarding both new and existing DD Perks
members in appreciation for their loyalty and passion for our
brand. The program has proven to be successful, with our most
recent Perks Week program in May generating higher DD Perks sales
with a larger On-the-Go Mobile Ordering mix than any other week in
2017. We also saw our highest volume of mobile orders since the
launch of the platform, and new user trial rates doubling during
the week."
"We are excited to partner with Dunkin' Donuts during Perks
Week, presenting exclusive Masterpass offers to current and new DD
Perks members," said Linda
Kirkpatrick, Executive Vice President, Merchants and
Acceptance, Mastercard. "Together with Dunkin', we're combining
cutting edge payments technology with valuable offers to celebrate
the holiday season and promote one of the most successful loyalty
programs in the world."
Earlier this year, Dunkin' Donuts began accepting Masterpass by
Mastercard as a new digital payment option so guests can quickly
and easily purchase and reload virtual Dunkin' Donuts cards
on DunkinDonuts.com and the Dunkin' Mobile App. Using
Masterpass on DunkinDonuts.com and in the Dunkin' Mobile
App to purchase or reload a DD Card ensures your morning cup of
coffee is never further than a tap away.
The DD Perks Rewards Program rewards guests nationwide with
points toward free Dunkin' Donuts beverages for every visit they
make at participating Dunkin' Donuts locations. With DD Perks,
guests earn five points for every dollar they spend on qualifying
purchases at Dunkin' Donuts when they pay using an enrolled DD
Card, either plastic or via the Dunkin' Mobile App. Once a member
accrues 200 points, he or she receives a coupon for a free beverage
of their choice, redeemable at participating Dunkin' Donuts
restaurants. To enroll in DD Perks and for complete details about
the program, visit www.DDPerks.com.
Dunkin' Donuts gives DD Perks members the exclusive opportunity
to order ahead and speed past the line in store through On-the-Go
Mobile Ordering. DD Perks members can place a mobile
order up to 24 hours in advance, select their desired location, and
then simply confirm via the Dunkin' Donuts Mobile® App when they
are ready to pick up their order inside the restaurant, or at the
drive-thru. The order is automatically paid for using their Dunkin'
Donuts Card within the App. In the restaurant, DD Perks members
have no need to wait, as they can speed past the line in store and
go straight to pick up their items at a designated area. They also
have the ability to save their recent orders as a favorite to speed
up their next Dunkin' run.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com, or subscribe to the Dunkin' Donuts
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 11 years running.
The company has more than 12,400 restaurants in 46 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
About Mastercard
Mastercard (NYSE:
MA), www.mastercard.com, is a technology company in the global
payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews,
join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on
the Engagement Bureau.
Contact:
Heather
McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts