Viant Expands DoubleVerify Partnership
27 April 2021 - 10:30PM
Business Wire
Fraud Prevention Integration Across All
Adelphic Channels, Including Connected TV
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, and DoubleVerify (NYSE: DV), a
leading software platform for digital media measurement, data, and
analytics, today announced the successful integration of
DoubleVerify’s Inventory Quality Management (IQM) into the
Adelphic® advertising software. IQM provides transparency into the
quality of digital media for the world’s largest ad platforms. The
new integration serves as an additional layer of Adelphic’s
Inventory Quality Program, which provides premium, brand safety
controls across all formats, including Connected TV (CTV).
“Viant’s partnership with DoubleVerify underscores our
long-standing commitment to delivering high-quality inventory to
our brands and agencies,” said Jonathan Ahuna, Senior Vice
President of Technical Operations, Viant. “We are excited that this
partnership will boost our existing brand safety and fraud
prevention protocols across all Adephic channels, including CTV, a
big focus area for today’s marketer.”
According to eMarketer, US CTV ad spending was estimated to
total $8.11 billion in 2020 and is expected to increase to $11.36
billion in 2021. By 2024, it is expected to reach $18.29 billion,
more than double the amount spent in 2020.
“Marketers are increasingly investing in CTV as an alternative
to linear television,” said Steve Woolway, EVP of Business
Development at DoubleVerify. “Credible, independent measurement for
channels like CTV is required to give brands and agencies
confidence in their media investment. We are excited to provide
Adelphic’s customers an added layer of insight and control when it
comes to their media buying.”
About DoubleVerify
DoubleVerify is a leading software platform for digital media
measurement and analytics. Our mission is to make the online
advertising ecosystem stronger, safer and more secure, thereby
preserving the fair value exchange between buyers and sellers of
digital media. Hundreds of Fortune 500 advertisers employ our
unbiased data and analytics to drive campaign quality and
effectiveness, and to maximize return on their digital advertising
investments – globally. To learn more, visit:
www.DoubleVerify.com.
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Advertising Age 2021 Best Places to Work award winner, and the
Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power
Players list. To learn more, visit viantinc.com and adelphic.com or
follow us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking
statements include, without limitation, any statement that may
predict, forecast, indicate or imply future results, performance or
achievements, and may contain words such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “project,” “plan,” or
words or phrases with similar meaning. Forward-looking statements
should not be read as a guarantee of future performance or results
and will not necessarily be accurate indications of the times at,
or by, which such performance or results will be achieved.
Forward-looking statements contained in this press release relate
to, among other things, statements regarding the anticipated
industry growth and effects of software integration.
Forward-looking statements are based on current expectations,
forecasts and assumptions that involve risks and uncertainties,
including, but not limited to, economic, competitive, governmental
and technological factors outside of our control, that may cause
our business, strategy or actual results to differ materially from
the forward-looking statements. We do not intend and undertake no
obligation to update any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
may be required by applicable law. Investors are referred to our
filings with the Securities and Exchange Commission, including our
Annual Report on Form 10-K, for additional information regarding
the risks and uncertainties that may cause actual results to differ
materially from those expressed in any forward-looking
statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005442/en/
Karen Castillo-Paff kpaff@viantinc.com
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