DAVIDsTEA Extends Product Offering in Select Loblaw Grocery Locations
19 October 2021 - 11:00PM
DAVIDsTEA Inc. (Nasdaq:DTEA), a leading tea merchant in North
America, is pleased to announce that it is expanding its agreement
with Loblaw Companies Limited (TSX:L) (“Loblaw”), enhancing its
offering in communities across the Atlantic provinces, Ontario,
Manitoba, Saskatchewan, Alberta and British Columbia, with new
products now available in Real Canadian Superstore® and Atlantic
Superstore® locations. Select DAVIDsTEA products are available in
over 1,250 Loblaw grocery and pharmacy storefronts across Canada.
“DAVIDsTEA is excited to further strengthen its relationship
with Canada’s food and pharmacy leader, allowing us to offer our
customers access to an even broader selection of our high-quality
teas,” said Sarah Segal, Chief Executive Officer and Chief Brand
Officer, DAVIDsTEA. “We want Canadians to know how easy it is to
enjoy loose leaf tea, and we aim to do this by increasing
DAVIDsTEA’s presence on retail shelves nationwide with standout
flavours in loose leaf tea, and unique matcha options,” she
added.
“As a digital-first e-tailer with 18 flagship stores across the
country, providing customers with the ability to discover our
products wherever they shop helps drive the distinctive DAVIDsTEA
customer experience,” said Frank Zitella, President and Chief
Financial and Operating Officer, DAVIDsTEA. “We want to be local
and accessible to our tea community, and Loblaw has been a
fantastic partner in this journey since 2018. We are thrilled to be
growing our presence in their recognized and trusted banners
Canada-wide in support of our omnichannel strategy,” he added.
DAVIDsTEA has added an assortment of flavours in loose-leaf tins
and fruity matcha single-serves to Loblaw’s existing assortment of
DAVIDsTEA sachet product selection. The new loose-leaf offer
features five of DAVIDsTEA’s most popular flavours, including Blood
Orange Boost, Headache Halo, Valerian Nights, Vanilla Cappuccino,
and the iceable favourite Frozen Raspberry, all of which are now
available at select Loblaw banner locations across the country.
About DAVIDsTEA
DAVIDsTEA offers a specialty branded selection of high-quality
loose-leaf teas, pre-packaged teas, tea sachets, tea-related
accessories and gifts through its e-commerce platform at
www.davidstea.com, the Amazon Marketplace, its wholesale customers
which include over 3,300 grocery stores and pharmacies, and 18
company-owned stores across Canada. It offers primarily proprietary
tea blends that are exclusive to the Company, as well as
traditional single-origin teas and herbs. The team’s passion for
and knowledge of tea permeates the Company’s culture and is rooted
in an excitement to explore the taste, health and lifestyle
elements of tea. With a focus on innovative flavours,
wellness-driven ingredients and organic tea, the Company launches
seasonally driven “collections” with a mission of making tea fun
and accessible to all. The Company is headquartered in Montréal,
Canada.
For more information or media requests, please
contact:
Lyla RadmanovichPELICAN PR514-845-8763media@rppelican.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/25103bf6-1de0-4aa1-8685-0f15922f5d6d
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