WALTHAM, Mass., Sept. 25, 2018 /PRNewswire/ -- Constant
Contact, an Endurance International
Group (NASDAQ: EIGI) company and leader in small business
marketing solutions, continues to evolve its platform with the
launch of a new suite of tools that allows even the most
inexperienced small businesses to benefit from sophisticated
marketing. Designed, tested and proven to deliver ease of use and
more results to any email campaign, the new features include:
Facebook Lead Ads, Automatic Resend to Non Openers,
Branded Template Builder and Check for Errors.
"The world of marketing automation is evolving so quickly that
many small businesses are not equipped to take advantage of it,
which is why Constant Contact's new automation and personalization
features can have a meaningful and measurable impact on their
bottom line," said Jonathan Kateman,
General Manager of Constant Contact. "By making these seemingly
complicated concepts easy to use, small business owners can now
confidently run professionally branded marketing campaigns with a
level of personalization that today's consumers demand, all while
adding little time to their day."
Increased reach: Get found by new customers on
Facebook
Small businesses know their audience is on
Facebook, but often struggle with high costs, lack of time, and not
knowing the best ways to reach them. With Constant Contact's
Facebook Lead Ads integration, users can find and target the
people who are likely to want to know more about their business and
make it easy for them to sign up for emails. Constant Contact users
can:
- Choose who sees their ads with Facebook's audience builder and
target people based on age, location, interests/likes, gender, and
behaviors.
- Automatically import new leads to their Constant Contact
account and send an automated welcome email.
- Track how well campaigns are performing by viewing contacts
added, average cost per lead, ad impressions, and more.
If at first you don't succeed, automate the
resend
Emails go unopened for a variety of reasons,
often with recipients simply forgetting to return to an email they
had been interested in, but Constant Contact now makes it easy for
customers to resend messages to their target audiences with no
additional time or effort.
With the Constant Contact Resend to Non Openers
feature, users can automate the delivery of a second email to
recipients who didn't open the initial message. Not only does the
feature allow users to measure their engagement rates, but it also
automatically updates the subject line for the resend email,
differentiating it from their original email.
Branded emails created with the click of a
button
Small businesses often struggle with creating a
consistent look and feel throughout every customer interaction
across a variety of platforms, from in-store to online. Only
Constant Contact offers the ability to automatically apply the
specific branding from a user's website directly to a selection of
email templates.
With the new Constant Contact Branded Template Builder,
customers can quickly customize a wide array of email templates
with ease by eliminating the manual task of adding logos, colors
and social links to email templates. Customers can now:
- Build a branded template by simply entering a website address
and then, with the click of a button, generate an email template
that features a company's customized logo and colors. Logos, images
and social links are all uploaded and can be easily selected from
within the Constant Contact email marketing platform.
- The template can then be further customized by adding content,
re-arranging blocks and adding or adjusting columns.
Send error-free emails, every time
Hitting send
on an email campaign can cause anxiety in even the most experienced
marketers, as concerns over broken links or missing images suddenly
emerge. With the new Constant Contact Check for Errors
feature, Constant Contact customers no longer need to hesitate
before hitting send. Users are notified of any missing or invalid
links, default content or default/missing images before they send
an email. The new feature will even check to make sure any event
dates listed haven't already passed and to ensure coupons are not
expired.
In addition to these four core updates, Constant Contact has
also rolled out several additional tools that improve the email
marketing experience for its customers, including A/B Subject
Line Testing, Social Share Bar, and Mobile Business
Card Scanning. For more information, visit:
www.constantcontact.com.
Connect with Constant Contact
on Facebook, Twitter and LinkedIn.
About Constant Contact
Constant Contact, an Endurance
International Group company and a leader in email marketing for
more than 20 years, offers an easy-to-use platform that helps small
businesses create professional campaigns that can help increase
customers and revenue. From advanced automation features to
industry-leading integrations, to personalized coaching, Constant
Contact is the trusted marketing partner of hundreds of thousands
of growth-minded small businesses around the world. For more
information, visit: www.constantcontact.com.
About Endurance International Group
Endurance
International Group Holdings, Inc. (NASDAQ:EIGI) helps millions of
small businesses worldwide with products and technology to enhance
their online web presence, email marketing, business solutions, and
more. The Endurance family of brands includes: Constant Contact,
Bluehost, HostGator, Domain.com and SiteBuilder, among others.
Headquartered in Burlington,
Massachusetts, Endurance employs over 3,500 people across
the United States, Brazil, India
and the Netherlands. For more
information, visit: www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Constant
Contact, the Constant Contact logo and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Media Contact
Kristen
Andrews
781-418-6716
pr@constantcontact.com
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SOURCE Constant Contact