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ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in multi-media retailing, today announced that it is embarking on a comprehensive investor relations outreach program to raise its visibility with the investment community and financial media. To support this expanded investor relations initiative, ShopNBC has retained the New York City-based investor relations firm, Jaffoni & Collins.

"Having made substantial progress over the past two years in rebuilding and repositioning ShopNBC, we have reached the appropriate point in our evolution to initiate a more proactive investor relations program," said Keith Stewart, ShopNBC CEO. "The team at Jaffoni & Collins shares our passion for the business of multi-channel retailing, and we look forward to a strong partnership."

About ShopNBC ShopNBC is a multi-media retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, health, fitness, fashion, jewelry and watches. As part of the company's "ShopNBC Anywhere" initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter and YouTube. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV). For more information, please visit www.ShopNBC.com/IR.

About Jaffoni & Collins (www.jcir.com) Founded in 1996, Jaffoni & Collins is a full-service Investor Relations agency exclusively focused on creating and executing long-term communication programs that generate tangible results for publicly traded companies, particularly those in the media and leisure sectors. The firm's company-specific programs have helped clients build more productive investment community relationships, drive substantial valuation increases and execute over $37 billion in financings and M&A transactions.

Contact Info: Investor/Media Anthony Giombetti ShopNBC 612-308-1190 agiombetti@shopnbc.com Investors/Media David Collins, Norberto Aja Jaffoni & Collins 212-835-8500 vvtv@jcir.com