ValueVision Media, Inc. (NASDAQ: VVTV), a premium interactive retailer via TV, Internet, mobile and social media, operating under the "ShopNBC" brand, today announced its stock was added to the Russell 2000® Index, a subset of the Russell Global and Russell 3000® Indexes, effective after the market close on Friday, June 24, 2011.

"ValueVision's inclusion in the Russell 2000 Index reflects our continued positive business momentum and our tangible progress over the past year in creating shareholder value," said Keith Stewart, ShopNBC's Chief Executive Officer. "We expect our addition will help increase our visibility with investors and institutions, particularly those that utilize Russell indexes in their investment strategy. We welcome our new Russell Index investors and remain focused on executing on our long-term strategic growth initiatives."

The Russell 2000 index is a subset of the Russell 3000® index which measures the performance of the largest 3000 U.S. companies in the U.S. equity market. The Russell 2000 index represents the small cap component of the Russell 3000 index. Members of the Russell 2000 and 3000 are also included in the Russell Global Index®. These indexes are widely used by investment managers and investors for various investment strategies and provide a comprehensive benchmark for evaluating small-cap stocks performance in the U.S. equity markets.

About ValueVision Media / ShopNBC ValueVision Media, Inc. (NASDAQ: VVTV) is a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile and social platforms under the "ShopNBC" brand. The ShopNBC television network reaches over 79 million homes via cable and satellite and is streamed live at www.ShopNBC.com. Over 1.1 million customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues of over $560 million, over $230 million (41%) of which were Internet-based. "ShopNBC Anywhere" allows customers to interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.

Contact: Investors / Media Relations: Anthony Giombetti ValueVision Media, Inc. agiombetti@shopnbc.com (612) 308-1190 Investors: Norberto Aja, David Collins, Jennifer Neuman Jaffoni & Collins vvtv@jcir.com (212) 835-8500

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