Finish Line Teams Up with Chicago Bulls’ Zach LaVine for Bracket Challenge
13 March 2018 - 5:35AM
Business Wire
Retailer Offers Up Athlete’s Car, Shopping
Experience as Prizes
Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will
harness the excitement surrounding the men’s college basketball
tournament with its popular bracket challenge featuring a
partnership with Chicago Bulls point guard, Zach LaVine. This
year’s Finish Line Bracket Challenge will be the ultimate
basketball experience for consumers, with winning participants
walking away with unique prizes including the keys to LaVine’s BMW
i8 and a shopping experience with the athlete.
“Teaming up with Zach LaVine for the chance to give away his BMW
and provide an exclusive shopping spree showcases the distinctive,
close-knit relationships we build with our partners,” said Paul
Diehl, senior director of content, social and consumer trends at
Finish Line. “We view our partnerships as much more than
endorsement deals and unique to the industry. Partnering with Zach
in this way provides an opportunity to drive authentic, cultural
conversations throughout the tournament.”
At the tournament’s conclusion one fan has the opportunity to
receive the keys to LaVine’s BMW, delivered to the winner by the
basketball star himself, if they hold a perfect bracket.
Additionally, the participant with the highest bracket score will
receive a Finish Line shopping experience at the retailer’s
Woodfield Mall location in Schaumburg, Ill. with LaVine.
From March 11 - March 15, participants can register online to
make their team selections and see the complete list of rules. Stay
up-to-date with the Bracket Challenge, including exclusive content
with LaVine, by following the retailer’s blog, Twitter and
Instagram as well as visiting FinishLine.com.
About The Finish Line,
Inc.
The Finish Line, Inc. is a premium retailer that carries the
latest and greatest shoes, apparel, and accessories. Headquartered
in Indianapolis, Finish Line runs approximately 950 branded
locations in U.S. malls and shops inside Macy’s department stores.
Finish Line employs more than 14,000 associates who connect
customers to sneaker culture through style and sport. Shop online
at www.finishline.com or get access to everything on the Finish
Line app. Also keep track of what’s fresh by following Finish Line
on Instagram, Snapchat, and Twitter.
Forward-Looking
Statements
This news release includes statements that are or may be
considered “forward-looking” within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements generally
can be identified by the use of words or phrases such as “believe,”
“expect,” “future,” “anticipate,” “intend,” “plan,” “foresee,”
“may,” “should,” “will,” “estimates,” “outlook,” “potential,”
“optimistic,” “confidence,” “continue,” “evolve,” “expand,”
“growth,” or words and phrases of similar meaning. Statements that
describe objectives, plans, or goals also are forward-looking
statements.
All of these forward-looking statements are subject to risks,
management assumptions, and uncertainties that could cause actual
results to differ materially from those contemplated by the
relevant forward-looking statements. The principal risk factors
that could cause actual performance and future actions to differ
materially from the forward-looking statements include, but are not
limited to, the company’s reliance on a few key vendors for a
majority of its merchandise purchases (including a significant
portion from one key vendor); the availability and timely receipt
of products; the ability to timely fulfill and ship products to
customers; fluctuations in oil prices causing changes in gasoline
and energy prices, resulting in changes in consumer spending as
well as increases in utility, freight, and product costs; product
demand and market acceptance risks; deterioration of macroeconomic
and business conditions; the inability to locate and obtain or
retain acceptable lease terms for the company’s stores; the effect
of competitive products and pricing; loss of key employees;
execution of strategic growth initiatives (including actual and
potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks,
including breach of customer data; the potential impact of legal or
regulatory changes, including the potential impact of tax reform
legislation; a major failure of technology and information systems;
and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these
factors carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the
date of this report and Finish Line undertakes no obligation to
publicly update these forward-looking statements to reflect
subsequent events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20180312005991/en/
The Finish Line, Inc.Dianna L. Boyce, 317-613-6577Corporate
Communications
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