Fluent Plans to Accelerate International Expansion in Response to Increased Demand from Advertisers
29 April 2020 - 10:30PM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company, today announced it has launched in two European markets
with additional international launches planned throughout the
remainder of 2020 and 2021. This strategic initiative stems from
increased demand among Fluent’s core performance advertiser base in
reaching consumers across Western Europe, Canada, Australia, and
APAC markets.
“Fluent’s expansion into additional international markets will
enhance our ability to provide end-to-end customer acquisition
solutions for advertisers, while further strengthening our existing
relationships with media partners operating across the globe,” said
Ryan Schulke, CEO of Fluent. “With our growing portfolio of owned
and operated media properties, Fluent anticipates capturing at
least half the market share per capita we currently hold in the
U.S. by 2025.”
Fluent launched its first international offering in the U.K.
market in 2018 and has begun beta testing in Germany as of Q1 2020.
“We saw our revenues double in Q1 2020 – predominantly in the U.K.
– with media margins that are in line with our core U.S. business,”
said Mr. Schulke. “Based on our success in the U.K., we expect to
see profitability for new markets within six months of beta
launch.”
Fluent has partnered with Globalization Partners to establish a
ground presence in Western Europe and more rapidly develop key
local relationships in operating regions. The company plans to make
further investments in international talent in the back half of the
year to support its expansion efforts and strengthen its global
network.
About Fluent, Inc. Fluent, Inc. (NASDAQ: FLNT)
is a leading performance marketing company with an expertise in
creating meaningful connections between consumers and brands.
Leveraging our proprietary first-party data asset of opted-in
consumer profiles, Fluent, Inc. drives intelligent growth
strategies that deliver superior outcomes. Founded in 2010, the
company is headquartered in New York City.
Forward-Looking Statements This press release
contains “forward-looking statements,” as that term is defined
under the Private Securities Litigation Reform Act of 1995 (PSLRA),
which statements may be identified by words such as “expects,”
“plans,” “projects,” “will,” “may,” “anticipate,” “believes,”
“should,” “intends,” “estimates,” and other words of similar
meaning. Such forward looking statements are subject to risks and
uncertainties that are often difficult to predict, are beyond our
control and which may cause results to differ materially from
expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which are based on our
expectations as of the date of this press release and speak only as
of the date of this press release. Readers are also advised to
consider the factors under the heading “Forward-Looking Statements”
and “Risk Factors” in the Company’s Annual Report on Form 10-K, as
may be supplemented or amended by the Company’s Quarterly Reports
on Form 10-Q and other SEC filings. The Company undertakes no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise, except as required by law.
Contact Information: Investor Relations Fluent,
Inc. (917) 310-2070 InvestorRelations@fluentco.com
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