Rocket Fuel to Host First Virtual Summit Exclusively Dedicated to Programmatic Marketing: Momentous 2015
22 October 2015 - 11:00PM
Business Wire
IBM, Marketo, DISH, and RPA, along with
high-profile analysts from leading market research firms share
industry insights on the changing digital marketing landscape and
programmatic marketing
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, will host Momentous 2015, the first virtual
summit exclusively dedicated to programmatic marketing, on
Wednesday, November 11, from 10:00 a.m. – 5:00 p.m. EST. The summit
will address the changing digital landscape, how we live in a
moment-driven society, and how marketers can gain a strategic
advantage. CMOs, senior brand and digital marketing executives, and
agencies will all benefit from a day of discussion and insight as
to what this new era of marketing will demand.
According to AdExchanger Research, the majority of marketers are
managing at least 20 percent of their ad spend programmatically,
but almost two-thirds plan to spend double that much on
programmatic over the next 12 months. eMarketer has estimated that
programmatic advertising spend will exceed $26.78 billion by 2017.
This shift will be game-changing for those who move quickly.
The complete agenda for Momentous 2015 will include more than 10
engaging sessions and will address topics such as:
- The Transformation in Marketing and the
Role of Programmatic
- Future of Programmatic Marketing:
Programmatic Everywhere
- The Adoption of – and Need for – a Data
Management Platform
- Beyond 1:1 – Marketing in the
Moment
Momentous 2015 is all about programmatic marketing and the
people who are leading the transition. The virtual event will
feature a number of keynotes and insights from IBM, Marketo, DISH
and RPA, among others. In addition, analysts from AdExchanger
Research and Forrester Research will discuss the state of the
market, the outlook for the future, and the trends that are taking
shape in digital marketing.
“We are hosting Momentous 2015 to spark the conversation around
the momentous shifts in our industry,” said Rhonda Shantz, vice
president of marketing at Rocket Fuel. “We live in a moment-driven
society and marketing must adapt. Programmatic marketing is a key
component of ‘what’s next’. Momentous has an incredible agenda of
thought-provoking speakers to inform CMOs and digital marketers on
new approaches to drive better performance out of their
marketing.”
“The next step in the evolution of digital marketing is reaching
an individual with a message that is relevant to him or her,” said
Melissa Parrish of AdExchanger Research. “While there is a growing
consensus in the industry that programmatic approaches to marketing
automation are the leading way to get there, a major roadblock
remains: marketer understanding of what programmatic is and how it
helps move the 1:1 marketing agenda forward.”
To register for Momentous 2015 and have access to a full day of
content and industry insights, visit momentous2015. To participate
in the dialogue around Momentous 2015, please follow us
@Rocketfuelinc and join the conversation at #momentous2015.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151022005081/en/
Rocket FuelKristin Holloway, 925-324-8688pr@rocketfuel.com
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From Apr 2024 to May 2024
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From May 2023 to May 2024