SAN FRANCISCO, May 2, 2011 /PRNewswire/ -- Glu Mobile Inc.
(Nasdaq: GLUU), a leading global publisher of 3D Social Mobile
games for smartphone and tablet devices, today announced a
partnership with Full Fathom Five, the publishing company of
best-selling author James Frey, for
a groundbreaking transmedia collaboration. James Frey and Full Fathom Five will work
closely with Glu on the creation of a minimum of four original
story ideas during the initial two-year term of the agreement,
which will be brought to life in different media, including being
written as action-adventure novels and developed into mobile
games.
"We are thrilled to announce this groundbreaking partnership
with James and Full Fathom Five," said Niccolo de Masi, CEO of Glu. "Glu and
James Frey have a shared vision for
the future of mobile and transmedia digital entertainment. We look
forward to developing compelling original content which will be
published across different media. Properties will begin as
novels and games on smartphones and tablets, with potential
expansions for the most successful creations into television and
film."
Glu demonstrates its ongoing commitment to providing exceptional
3D Social Mobile gaming experiences to players through this
partnership. The first of its kind, Glu and Full Fathom Five will
create transmedia content that fans can enjoy as both Social Mobile
games and as novels.
Full Fathom Five has already experienced success in transmedia
collaboration with I Am Number Four, a #1 New
York Times bestseller for 7 weeks, which was produced into a
film by Dreamworks and Disney released earlier this year and
grossed $128 million worldwide.
Mr. Frey has written three other #1 bestsellers and has 10
million books in print. His work is published in 39 languages.
"I'm thrilled to be working with Glu, an incredible company that
makes incredible games. Partnerships like this one are going to be
a big part of the future of storytelling and gaming," said
Frey.
His latest novel The Final Testament of the Holy Bible
was released April 22, 2011.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global publisher of 3D
Social Mobile games for smartphone and tablet devices. Glu's
unique technology platform enables its titles to be accessible to a
broad audience of consumers all over the world - supporting iOS,
Android, Palm, Windows Phone 7 devices and beyond. Glu is
focused on bringing the best in social, freemium, cross-platform
mobile gaming experiences to the mass market. Founded in 2001, Glu
is headquartered in San Francisco
and has major offices in Brazil,
China, Russia and the UK. Glu is focused on
creating compelling original IP and also partners with leading
entertainment brands including Activision, Atari, Caesar's and Fox.
Consumers can find high-quality, fresh entertainment created
exclusively for their mobile devices wherever they see the 'g'
character logo or at www.glu.com. For live updates, please
follow Glu via Twitter at www.twitter.com/glumobile or become a Glu
fan at Facebook.com/glumobile.
GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu
Mobile Inc.
SOURCE Glu Mobile Inc.