Christopher Reeve Foundation Announces the Launch of SupermanTag.org
27 June 2006 - 5:30AM
PR Newswire (US)
Tags Favored by Hollywood Trendsetters Now Available on Official
Website SHORT HILLS, N.J., June 26 /PRNewswire/ -- The Christopher
Reeve Foundation (CRF) today announced the launch of
http://www.supermantag.org/, the official website of the year's
hottest philanthropy-based jewelry, the Superman Tag. These dog
tags engraved with the official Superman S-Shield bear the
Foundation's tagline, "Go Forward" -- words that reflect
Christopher's belief that to overcome any adversity in your life,
no matter how challenging, you need to Go Forward each day with
strength, determination and courage. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040913/PRCLOGO ) The Tags,
whose celebrity fans include Wilmer Valderrama, Hilary Duff and
Jesse McCartney, have raised more than $800,000 since their
introduction last summer. All proceeds from the sale of the Tags
continue the vital work of the late Christopher and Dana Reeve,
through CRF's ongoing research and quality of life programs
benefiting people living with paralysis. SupermanTag.org offers a
cool and dynamic site that features photos of celebrities wearing
the Tag, inspirational stories of those who are Going Forward with
the help of the Foundation, downloadable banners for websites and
personal web pages, and the opportunity to easily buy Tags for
yourself and loved ones. The Foundation has received tremendous
support from Warner Bros. Consumer Products and DC Comics with the
creation of the Tag and website. They have provided the Foundation
with the use of the S-Shield for the Tag and the name
SupermanTag.org for the website. Euro RSCG 4D, an integrated
marketing communications agency, contributed pro bono website
design services to create this unique site and Miles Technologies,
a top provider of information technology services, donated hosting
facilities for the site. "SupermanTag.org is a wonderful place for
people to learn more about Christopher and Dana's inspiring legacy,
the everyday heroes who inspired them and how wearing the Tag can
support their vision," said Kathy Lewis, President and CEO of the
Christopher Reeve Foundation. "We are very much appreciative of the
time and services Euro RSCG 4D and Miles Technologies generously
donated to create and host this fabulous website, as well as of our
partners at Warner Bros. Consumer Products and DC Comics for
providing the use of the S-Shield." "We are delighted to be working
with the Christopher Reeve Foundation for such a worthy cause,"
stated Cheryl Rubin, Senior Vice President, Brand Management for DC
Comics. "We couldn't be more pleased that the Foundation has
currently raised over $800,000 from the sale of these tags." Euro
RSCG 4D's Managing Director Jane Barratt added, "We were thrilled
to have been a part of the latest efforts of the Christopher Reeve
Foundation. This was a great opportunity for us to utilize the
skills and passion of our team to further a wonderful cause." Wear
the tag. Tell a friend. Spread the word. Go Forward.
http://www.supermantag.org/ About CRF The Christopher Reeve
Foundation is dedicated to finding treatments and cures for spinal
cord injury by funding innovative research, and improving the lives
of people living with paralysis through grants, information and
advocacy. For more information, please visit
http://www.christopherreeve.org/ or call 800-225-0292. About Euro
RSCG 4D Euro RSCG 4D is the marketing services division of Euro
RSCG Worldwide. The agency has core capabilities in Direct (CRM,
DRTV, direct marketing); Digital (interactive); Drive (promotion,
event, retail, channel, design, merchandising and brand experience)
and Data (modeling and analysis). Euro RSCG 4D consists of over 100
offices in 42 countries, 700 client relationships and 4,000
employees worldwide. Headquartered in New York, Euro RSCG Worldwide
is the largest unit of Havas, a world leader in communications
(NASDAQ:HAVSNASDAQ:- EuronextNASDAQ:ParisNASDAQ:SA:NASDAQ:HAV.PA).
About Miles Technologies Headquartered in Moorestown, New Jersey,
Miles Technologies' Information Technology & Computer
Consulting division provides Installation and support of networks,
servers, and workstations. The company provides onsite and remote
support, and custom builds servers and workstations to any
specifications. Miles Technologies' Application Development
division provides ground-breaking custom software solutions for all
company procedures, including Contact Management & Customer
Relationship Management (CRM), Enterprise Resource Planning (ERP),
project management and task control, automated marketing systems,
accounting integration, and Sales and Accounting Reporting.
http://www.milestechnologies.com/. About Warner Bros. Consumer
Products Warner Bros. Consumer Products, a Warner Bros.
Entertainment Company, is one of the leading licensing and retail
merchandising organizations in the world. About DC Comics DC
Comics, a Warner Bros. Entertainment Company, is the largest
English- language publisher of comics in the world and home to such
iconic characters as Superman, Batman, Wonder Woman and the
Sandman. These DC Super Heroes and others have starred in comic
books, movies, television series (both animated and live-action)
and cyberspace, thrilling audiences of all ages for generations. DC
Comics' Web site is located at http://www.dccomics.com/. SUPERMAN
and all related characters and elements are trademarks of and (C)
DC Comics. (s06)
http://www.newscom.com/cgi-bin/prnh/20040913/PRCLOGODATASOURCE:
Christopher Reeve Foundation CONTACT: Shaun Leavy of MWW Group,
+1-201-964-2427, , for Christopher Reeve Foundation Web site:
http://www.christopherreeve.org/ http://www.supermantag.org/
http://www.paralysis.org/ http://www.milestechnologies.com/
http://www.dccomics.com/
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