BEIJING, April 16, 2019 /PRNewswire/ -- Liu Wenfeng, Chief
Technology Officer of iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the
"Company"), recently participated in a panel discussion at the
China Institute's 2019 Executive Summit themed "Black and White:
Technology as a Force for Good and Bad", where he spoke about the
value of AI to the entertainment industry and iQIYI's advancements
in AI innovation.
"AI is at the core of iQIYI's business and we have applied it to
all aspects of our operations from content production, tagging,
distribution to movie playback. This has enabled us to improve
overall user experience," said Mr. Liu, "In the coming years, AI will not replace
us. Instead, it will only empower us to become even more creative
and innovative."
Founded in 1926 by renowned scholars and educators, including
Dr. John Dewey and Hu Shih, China Institute is the oldest
non-profit organization in America solely dedicated to advancing a
deeper understanding of China. The
institute's flagship event, this year's Executive Summit ran under
the theme of "The Next U.S.-China Frontier: Technology, Disruption,
and Social Innovation", gathering influential leaders in technology
and science to discuss technology development in China and the U.S., cutting-edge technology
trends, and the application of technology to achieve social
innovation.
At the summit, discussions evolved around the growing
application of AI technology in everyday life, including the
entertainment industry. On the outlook of AI technology in
entertainment, Mr. Liu commented, "The arrival of the 5G era will
provide a richer and more innovative form of display for
entertainment content." iQIYI has been integrating 5G and AI
technology to explore the endless possibilities in the
commercialization of 5G technology. In March
2019, the company announced its partnership with China
Unicom to explore the commercialization of 5G technology by
launching its 8K VR visual experience
at China Unicom's 5G Innovation Showroom in Beijing. With the support of 5G technology,
users can enjoy an even more immersive VR experience with
8K playback quality at unprecedented
fluidity, clarity and resolution.
Committed to becoming a technology-based entertainment giant,
iQIYI attaches great importance to applying technological
innovation to help it have a deeper understanding of its consumers,
partners and drive the creation of high-quality content. As the
world enters the 5G era, iQIYI will continue to focus on the
creation of high-quality content and integration between
technological innovation and content creativity to enrich its vast
entertainment ecosystem.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.