As The Kraft Heinz Company (Nasdaq: KHC) continues to rebuild
its business momentum with a focus on driving business growth
through consumer-first marketing, innovation and people
development, CEO Miguel Patricio today announced that Carlos
Abrams-Rivera will join his Senior Leadership Team as the new U.S.
Zone President. Effective Feb. 3, 2020, Abrams-Rivera will lead all
U.S. business operations, the company’s largest business.
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Carlos Abrams-Rivera (Photo: Business
Wire)
Since officially stepping into the CEO role in July 2019,
Patricio also has served as interim President of the U.S. Zone, in
addition to his global duties.
“The U.S. represents the majority of our company’s overall
business, so this is an enormously important role. I have every
confidence that Carlos is the visionary leader we need to drive the
U.S. business forward at this moment of transformation,” said
Patricio. “Carlos has successfully implemented a strategic approach
to reinvigorating brands and has a strong track record of growing
businesses with a consumer-first focus to consistently drive strong
business results.”
“I am honored to step into the role of U.S. Zone President and
look forward to working closely with Miguel and the strong, capable
senior leaders he’s assembled at Kraft Heinz,” said Abrams-Rivera.
“I’m also very excited to bring my consumer insights passion to
drive growth for so many world-class brands, many of which are
already very familiar to me.”
A native of Puerto Rico, Abrams-Rivera, 52, will join the
company after a successful career spanning more than two decades at
companies including Campbell Soup Company, Mondelēz International,
and Kraft Foods.
Abrams-Rivera joined Campbell in 2015 and most recently served
as Executive Vice President and President, Campbell Snacks, a new
division that represents nearly 50 percent of Campbell’s annual
sales.
Previously, Abrams-Rivera was President of Campbell’s Pepperidge
Farm subsidiary, where he improved the results of this iconic
business, driving consistent profitable growth.
His roles at Mondelēz International from 2012-2015 included
President of Gum & Candy for Mondelēz Latin America; President,
Mondelēz Mexico; Senior Vice President, Global Beverages; and
Senior Vice President, Marketing and Strategy for Developing
Markets.
Abrams-Rivera began his career at Kraft Foods and held numerous
roles from 1998 to 2012, including Senior Vice President, Marketing
and Strategy for Developing Markets; Vice President, Nabisco Savory
Snacks; and Vice President, Global Biscuits Brands. He also led the
development of iconic brands in Cheese, Enhancers, Frozen Pizza,
and Oscar Mayer businesses.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
Forward-Looking Statements
This press release contains a number of forward-looking
statements. Words such as “plan,” “invest,” “grow,” “support,”
“work,” “aim,” “accelerate,” “leverage,” “will,” “take,” “focus,”
“capitalize,” “confident,” and variations of such words and similar
future or conditional expressions are intended to identify
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements regarding Kraft Heinz’s
investments and growth plans. These forward-looking statements are
not guarantees of future performance and are subject to a number of
risks and uncertainties, many of which are difficult to predict and
beyond Kraft Heinz’s control.
Important factors that may affect Kraft Heinz’s business and
operations and that may cause actual results to differ materially
from those in the forward-looking statements include, but are not
limited to, operating in a highly competitive industry; Kraft
Heinz’s ability to predict, identify, and interpret changes in
consumer preferences and demand, to offer new products to meet
those changes, and to respond to competitive innovation; changes in
the retail landscape or the loss of key retail customers; changes
in relationships with significant customers or suppliers; Kraft
Heinz’s ability to maintain, extend, and expand its reputation and
brand image; Kraft Heinz’s ability to leverage its brand value to
compete against private label products; Kraft Heinz’s ability to
drive revenue growth in its key product categories, increase its
market share, or add products that are in faster-growing and more
profitable categories; product recalls or product liability claims;
unanticipated business disruptions; Kraft Heinz’s ability to
identify, complete, or realize the benefits from strategic
acquisitions, alliances, divestitures, joint ventures, or other
investments; Kraft Heinz’s ability to realize the anticipated
benefits from prior or future streamlining actions to reduce fixed
costs, simplify or improve processes, and improve its
competitiveness; the execution of Kraft Heinz’s international
strategic initiatives; the impacts of Kraft Heinz’s international
operations; economic and political conditions in the United States
and in various other nations in which Kraft Heinz does business;
changes in Kraft Heinz’s management team or other key personnel and
Kraft Heinz’s ability to hire or retain key personnel or a highly
skilled and diverse global workforce; risks associated with
information technology and systems, including service
interruptions, misappropriation of data, or breaches of security;
impacts of natural events in the locations in which Kraft Heinz or
its customers, suppliers, distributors, or regulators operate;
Kraft Heinz’s ownership structure; Kraft Heinz’s indebtedness and
ability to pay such indebtedness; an impairment of the carrying
value of goodwill or other indefinite-lived intangible assets;
exchange rate fluctuations; volatility in commodity, energy, and
other input costs; volatility in the market value of all or a
portion of the derivatives we use; increased pension, labor and
people-related expenses; compliance with laws, regulations, and
related interpretations and related legal claims or other
regulatory enforcement actions; Kraft Heinz’s ability to protect
intellectual property rights; tax law changes or interpretations;
the impact of future sales of Kraft Heinz’s common stock in the
public markets; Kraft Heinz’s ability to continue to pay a regular
dividend and the amounts of any such dividends; volatility of
capital markets and other macroeconomic factors; and other factors.
For additional information on these and other factors that could
affect Kraft Heinz’s forward-looking statements, see Kraft Heinz’s
risk factors, as they may be amended from time to time, set forth
in its filings with the Securities and Exchange Commission. Kraft
Heinz disclaims and does not undertake any obligation to update or
revise any forward-looking statement in this press release, except
as required by applicable law or regulation.
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version on businesswire.com: https://www.businesswire.com/news/home/20200108005544/en/
The Kraft Heinz Company Michael Mullen (media)
Michael.Mullen@kraftheinz.com
Christopher Jakubik, CFA (investors) ir@kraftheinz.com
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